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Explore the latest articles from our thought leaders

Viant Leads the Way Forward in Programmatic Technology with Two New Patents

Shaping the New Normal — Viant offers unlimited PTO, hybrid work model and additional benefits

Three Keys To Exploring In-Game Advertising In the Metaverse

DOOH’s Breakthroughs Shine New Light On Customer Journeys

Why Programmatic Audio Can Be a Marketer’s Secret Weapon

5 Reasons the End of Cookies is Actually a Great Thing for Marketers

Measurement Strategies Across the Marketing Funnel: 5 Mistakes to Avoid

Three Ways For Retailers to Capitalize On Shoppers Coming Back to Stores

Political Advertising 2022: Get to Know the New Rules of the Road (to Public Office)

The Truth About TV Attribution: What’s Really Possible

What Marketers Need to Know About Supply Path Optimization

Data Lakes are Having a Moment – Here’s Why

Why Consumer Experience is Rising to the Forefront of Digital Advertising

Helping Consumers Buy Well: A Q&A with Aaron Brooks of Compass Marketing

The Importance of Diverse Hiring in Digital Marketing

Programmatic Predictions: What Viant’s Thought Leaders See in Store for 2022

A 2022 Programmatic Wish List: 5 Ways the Ad Industry Can Improve in the New Year

Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?

Solving Programmatic Staffing Shortages for Ad Agencies

Why it’s Time to Unify Linear TV and CTV Buying: A Q&A with Beachfront