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Explore the latest articles from our thought leaders

What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe

Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant

What Is AVOD? Netflix’s One Million+ AVOD Subscribers

Supply Path Optimization Gains Critical Ad Community Support

Brand Safety vs Brand Suitability

Shorter Games, New Channels Extend Baseball’s Audience Reach

How Sportsbooks Avoid Risky Bets to Scale Audiences

How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts

Cannabis Advertising & Marketing Platforms

Navigating the Post-Cookie World: How Household IDs Enhance Targeting and Measurement

Accountable Marketing & Advertising

Adtricity Launch Points to a Net Zero Carbon AdTech Future

Making Sense of Retail Media Networks: Q&A with Greg Koerner

Healthcare Market Consolidation Drives Deeper Levels of Customer Insight

How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising

How Pharma Advertisers Can Boost Linear TV with CTV and Programmatic

Viant’s Internship Program: Strong Starts for Great Careers

Recharging the EV Automakers’ Advertising Playbook

Sales Rising, Automotive Industry Pursues New Opportunities

Welcoming ClassPass, the Latest Wellness Initiative at Viant