Identity Management Platform
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments.
With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques.
We offer a full suite of reporting tools, including in-depth multi-touch attribution analytics for online and in-store activity. As the first DSP in-market to offer IAS’s MRC accredited viewability metrics directly within the platform, we empower our clients with differentiated insights, optimization and in-flight activation directly at their fingertips.