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The CMO’s Guide to Demand-Side Platforms

Programmatic vs. RTB: The Differences Between Programmatic and Real-Time Buying

Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021

Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples

Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg

Device Graph vs. Identity Graph: Why a Device Graph is Not Enough in 2021

CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved

When it Comes to Connected TV in 2021, There’s No Place Like Home

Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound

What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges

Geotargeting vs. Geofencing: Location Data for Marketers Part 2

Geotargeting: Location Data for Marketers Part 1

Contextual Targeting: Can it Replace Third-Party Cookies?

DSP Advertising Introduction: What is a Demand-Side Platform?

Incrementality and Incrementality Testing: A Primer

Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra

Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success

Programmatic Ad Targeting Types: Effective Methods for Audience Targeting

CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers

Investing in Career Growth and Education for Programmatic Traders