Blog
Explore the latest articles from our thought leaders
Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online
5 Things CMOs Need to Know About CTV Advertising
Opportunities for Ecommerce Brands to Capitalize on CTV Advertising
Multi-Touch Attribution: Who Really Benefits from MTA?
Why Household-Level Targeting is the Solution for a Cookieless World
What are Advertising Pixels – and Will They End with Third-Party Cookies?
What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0
Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner
Identity Resolution Software and Marketers: Examples, FAQs and the Viant Household ID’s Role
The Impact of Streaming Service Market Fragmentation on Advertisers
CTV Advertising During the Olympics: Why ‘Spillage’ is Key to Capitalizing on the Moment
Digital Advertising Identifiers Explained: The Keys to a World Without Cookies
5 Types of Targeting in Marketing to Help You Reach the Right Consumers
The CMO’s Guide to Demand-Side Platforms
Programmatic vs. RTB: The Differences Between Programmatic and Real-Time Buying
Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021
Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples
Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg
Device Graph vs. Identity Graph: Why a Device Graph is Not Enough in 2021
