Blog
Explore the latest articles from our thought leaders
A 2022 Programmatic Wish List: 5 Ways the Ad Industry Can Improve in the New Year
Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?
Solving Programmatic Staffing Shortages for Ad Agencies
Why it’s Time to Unify Linear TV and CTV Buying: A Q&A with Beachfront
Using Big Data to Solve Digital Marketing Attribution
What is World Without Cookies? How Viant’s Software is Providing a New Way Forward
The New Open Web: It’s Time to Re-Imagine What’s Possible for Marketers & Consumers
What Do We Mean When We Talk About Transparency in Digital Marketing?
Navigating a Time of Transformation in Digital Marketing: A Q&A with Epsilon
Are Email Identifiers Enough to Replace Cookies?
The 4 Truths About CTV and Ad Fraud
How to Evaluate a DSP’s Measurement Capabilities
5 Key Reasons Why Marketers Should Give Household Targeting a Second Look
Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online
5 Things CMOs Need to Know About CTV Advertising
Opportunities for Ecommerce Brands to Capitalize on CTV Advertising
Multi-Touch Attribution: Who Really Benefits from MTA?
Why Household-Level Targeting is the Solution for a Cookieless World
What are Advertising Pixels – and Will They End with Third-Party Cookies?
