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MOST RECENT PRESS
One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return on investment than when you serve the right ad to the right consumer at the right moment.
“In addition, integrating DOOH campaigns within an omnichannel strategy is crucial to ensure a seamless and consistent customer experience across online, mobile, social media, and outdoor digital platforms.
Nearly a year after its launch, the Disney+ ad-supported tier has introduced audience targeting using its first-party audience graph and programmatic buying through private marketplaces (PMPs), and expanded its measurement offerings and accepted creative formats.
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
Ad-tech company Viant said it is doubling down on using artificial intelligence as a way to help advertisers take advantage of the opportunities presented by the increasing capabilities of connected TV and the growing volume of data about consumers.
It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly 150 CEOs take the stage, flipping the script on how to best engage advertisers.
Latest Press Releases
IRVINE, Calif., November 6, 2023 — Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its third quarter ended September 30, 2023.
IRVINE, Calif., October 26, 2023 — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today will host its inaugural event, Viant Innovation ‘23, where the company will provide a look into its digital advertising vision—Autonomous Advertising— and the newest AI, supply path optimization, and sustainability advancements it plans to roll out in the year ahead.
IRVINE, Calif., October 16, 2023 — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it will be hosting Viant Innovation 2023,on October 26th at 1pm PT / 4pm ET. At Viant Innovation 2023, Viant’s Co-Founders Tim and Chris Vanderhook will provide a glimpse into the future of advertising technology and showcase the company’s latest advancements in adtech including AI, supply path optimization, and sustainability.
IRVINE, Calif., September 6, 2023 — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75%
IRVINE, Calif., August 16, 2023 — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, is proud to be Certified™ by Great Place To Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at Viant Technology. This year, 84% of employees said Viant is a great place to work– 27 points higher than the average U.S. company.
IRVINE, Calif., Aug. 7, 2023 — Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its second quarter ended June 30, 2023.