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Jon Schulz Of Viant Technology On How We Can Re-Imagine The Marketing Industry To Make It More Authentic, Sustainable, And Promote More Satisfaction
For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.
As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads.
MediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.
Netflix said it will work with Microsoft as its global advertising technology partner as the company rolls out an advertising-supported version of its industry-leading streaming service.
latest press release
ALL PRESS RELEASESViant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full…
Read MoreViant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that members of its management team are…
Read MoreAccelerates Drive for Carbon Reduction in Advertising Campaign Execution
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