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Explore the latest articles from our thought leaders

Elevating Your Programmatic Strategy with Viant’s Co-Managed Model: Q&A with Associate Manager of US Advertising Operations Cristen Silvers

Accelerating the Pace of Advertising Innovation with Machine Learning 

Supporting Clients with Customer Service: A Q&A with Viant Senior Programmatic Account Strategy Manager Kevin Luyckx

AI-based Automation Drives the Next Digital Advertising Breakthrough 

Future-proofing your post-cookie digital advertising campaigns 

Preparing for Digital Advertising’s Cookieless Future in 2024 and Beyond: Q&A with Senior Account Executive Josh Phipps 

5 Key Insights For Retailers this Holiday Season: A Q&A with Viant’s Director of Growth Marketing Tatyana Ilyin

Streamlining Today’s Supply Path with Direct Access: A Q&A with Viant SVP of Business Development Tom Wolfe

Marketers Adjust to CTV’s Rapid Growth and Manage New Side Effects    

What Political Advertisers Should Ask Digital Ad Partners Before the 2024 Election Season

Expanding Direct Access to Improve Supply Chain Efficiency 

Supply Path Optimization Cools Off Overheated Ad Supply Chains

How Marketers are Reaching Voters on TV in the 2024 Election

Is Native Advertising Worthy of a Bigger Campaign Role?

What Retail Marketers Miss Without Personalization or Channel Diversity

Why Marketers Shouldn’t Sweat the Post-Cookie Shift

Exploring How Brands Can Personalize the Shopping Experience in 2023: Q&A with Viant Senior Account Executive Kristen Burger

Making Audience Insights Actionable in 2023 with Viant’s Data Platform: A Q&A with Viant Director of Sales Engineer Sara Ben-Ezra

Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability

What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe