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Explore the latest articles from our thought leaders

Is Native Advertising Worthy of a Bigger Campaign Role?

What Retail Marketers Miss Without Personalization or Channel Diversity

Why Marketers Shouldn’t Sweat the Post-Cookie Shift

Exploring How Brands Can Personalize the Shopping Experience in 2023: Q&A with Viant Senior Account Executive Kristen Burger

Making Audience Insights Actionable in 2023 with Viant’s Data Platform: A Q&A with Viant Director of Sales Engineer Sara Ben-Ezra

Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability

What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe

How CPG Marketers Can Drive ROAS in 2023 by Targeting the Moveable Middle: Q&A with Viant Director of Sales Pat Abrams

What Can We Learn From Netflix’s One Million+ AVOD Subscribers?

Supply Path Optimization Gains Critical Ad Community Support

Brand Safety vs Brand Suitability in 2023: A Q&A with Viant Vice President of Programmatic Strategy Sid Sharma

Shorter Games, New Channels Extend Baseball’s Audience Reach

How Sportsbooks Avoid Risky Bets to Scale Audiences

How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts

Cannabis Marketing Now Allowed on Twitter — What Does That Mean for Marketers?

Why the Future of Digital Advertising is Deterministic

Interoperability Proves Essential to Accountable Marketing Attribution

Adtricity Launch Points to a Net Zero Carbon AdTech Future

Making Sense of Retail Media Networks: Q&A with Greg Koerner

Healthcare Market Consolidation Drives Deeper Levels of Customer Insight