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Native Advertising

Echo the look and feel of surrounding content across any device with our people-based native advertising solution in Viant’s DSP.

Native DSP

By naturally formatting display and video ads into surrounding content across any device, native ads don’t interrupt a consumer’s online experience. Viant’s DSP enables brands to increase direct response, drive engagement or build awareness through people-based native advertising while providing a better user experience than standard banner ads.

Viant Solutions - Omnichannel - Native Advertising fit in seamlessly

FIT IN SEAMLESSLY

With Viant, provide an ad experience that looks and functions naturally with its environment’s content and keep users engaged with less interruptive, more relevant ad placements.

Stand Out

Attract the user with a better experience than standard banners with native advertising. Thanks to their contextualized look and feel, users are less likely to skip over or ignore them. With Viant, you can leverage integrated native supply partners like TripleLift and Sharethrough.

Viant Solutions - Omnichannel - Native Advertising stand out
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ADVANCED REPORTING

With Viant, close the loop by measuring the impact your native ads had on driving actual sales, both online and in-store and augment the omnichannel story with a native message that resonates with target audiences.

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Success Story

B2B DIGITAL MARKETING AGENCY MAXIMIZES LEAD CONVERSIONS WITH VIANT’S COOKIELESS SOLUTION

Discover how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.

  • $11.5 ROAS (Return on Ad Spend)
  • 39% Lift in Site Actions
  • 34% Lead Conversions from Connected TV (CTV)
  • Drive Site Visitation
  • Increase Lead Conversions

Native Advertising FAQ

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LEARN MORE ABOUT VIANT’S NATIVE
ADVERTISING SOLUTION

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