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Healthcare Programmatic Advertising Technology

Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.

Our Clients

Top brands trust Viant’s cookieless, omnichannel solution to deliver a greater return on ad spend (ROAS).

PurpleLab
IQVIA
MedData Group
Adstra
Symphony Health
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Programmatic Marketing Targeting Healthcare Industries

Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage direct data partner integrations to reach audiences based on brand category, condition, specialty or other key insights.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class brand-safe programmatic inventory.

Advanced Reporting

Measure ad effectiveness on driving consumer prescription lift and physician incremental prescriptions.

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