Skip to content

Digital Out-of-Home (DOOH)

A return to advertising’s roots, DOOH reimagines the classic advertising experience through captivating creatives and streamlined ad delivery.

DIGITAL OUT-OF-HOME ADVERTISING SOLUTIONS

Digital out-of-home (DOOH) isn’t limited to roadside billboards with Viant’s DSP — advertisers can engage audiences across screens in elevators, gyms, airports, office buildings and anywhere they spend time. Capture the attention of consumers who are on the go and execute programmatically with Viant software. Ample private marketplace inventory is available for programmatic execution in Adelphic, through Vistar and Place Exchange — making mass reach easy.

DOOH Tile 1

PROGRAMMATIC DOOH Advertising EXECUTION

Get access to a wide range of inventory and execute across the private and open marketplace.

  • Launch and refresh creatives with the latest branding efforts and offerings with ease.
  • Optimize in-flight with tactics such as consumer-based location or dayparting toward high traffic.
  • Deepen brand engagement with cross-channel amplification on exposed consumers.
  • Execute across the private and open marketplace.
  • Access inventory across roadside, office, retail, theater, taxi, EV charging stations, top golf, dispensaries, malls, waiting rooms and more.

ACCURACY & PRECISION OF DOOH

Using Viant, forecast campaign reach and frequency across Vistar and Place Exchange integrated digital-out-of-home (DOOH) network while impression multipliers translate a single DOOH ad into digital impressions based on calculated viewership.

DOOH Tile 2
DOOH Tile 3

DOOH MEASUREMENT

Track standard digital-out-of-home (DOOH) metrics alongside other cross-channel initiatives within advanced reporting user interface in Adelphic and assess the incremental lift that DOOH exposure has on driving conversions and store visitation.

Digital Out-of-Home (DOOH) FAQ

Online Sportsbook and Casino - phone showing betting screen

ONLINE SPORTSBOOK AND CASINO BRAND GOES COOKIELESS WITH VIANT

Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and Reduce CPA by Over 70%.

dots

LEARN MORE ABOUT VIANT’S DOOH
ADVERTISING SOLUTION

"*" indicates required fields