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Explore the latest articles from our thought leaders

How CPG Marketers Can Drive ROAS in 2023 by Targeting the Moveable Middle: Q&A with Viant Director of Sales Pat Abrams

What Can We Learn From Netflix’s One Million+ AVOD Subscribers?

Supply Path Optimization Gains Critical Ad Community Support

Brand Safety vs Brand Suitability in 2023: A Q&A with Viant Vice President of Programmatic Strategy Sid Sharma

Shorter Games, New Channels Extend Baseball’s Audience Reach

How Sportsbooks Avoid Risky Bets to Scale Audiences

How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts

Cannabis Marketing Now Allowed on Twitter — What Does That Mean for Marketers?

Why the Future of Digital Advertising is Deterministic

Interoperability Proves Essential to Accountable Marketing Attribution

Adtricity Launch Points to a Net Zero Carbon AdTech Future

Making Sense of Retail Media Networks: Q&A with Greg Koerner

Healthcare Market Consolidation Drives Deeper Levels of Customer Insight

How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising

Balancing Linear TV and a CTV Approach for Pharma Advertising

Viant’s Internship Program: Strong Starts for Great Careers

Recharging the EV Automakers’ Advertising Playbook

Sales Rising, Automotive Industry Pursues New Opportunities

Welcoming ClassPass, the Latest Wellness Initiative at Viant

Casting Advertisers in a New Role: Channels to Embrace In the Era of Streaming with Programmatic Technology