Blog
Explore the latest articles from our thought leaders
Making Audience Insights Actionable in 2023 with Viant’s Data Platform: A Q&A with Viant Director of Sales Engineer Sara Ben-Ezra
Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability
What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe
How CPG Marketers Can Drive ROAS in 2023 by Targeting the Moveable Middle: Q&A with Viant Director of Sales Pat Abrams
What Can We Learn From Netflix’s One Million+ AVOD Subscribers?
Supply Path Optimization Gains Critical Ad Community Support
Brand Safety vs Brand Suitability in 2023: A Q&A with Viant Vice President of Programmatic Strategy Sid Sharma
Shorter Games, New Channels Extend Baseball’s Audience Reach
How Sportsbooks Avoid Risky Bets to Scale Audiences
How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts
Cannabis Marketing Now Allowed on Twitter — What Does That Mean for Marketers?
Why the Future of Digital Advertising is Deterministic
Interoperability Proves Essential to Accountable Marketing Attribution
Adtricity Launch Points to a Net Zero Carbon AdTech Future
Making Sense of Retail Media Networks: Q&A with Greg Koerner
Healthcare Market Consolidation Drives Deeper Levels of Customer Insight
How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising
Balancing Linear TV and a CTV Approach for Pharma Advertising
Viant’s Internship Program: Strong Starts for Great Careers
