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Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?

Solving Programmatic Staffing Shortages for Ad Agencies

Why it’s Time to Unify Linear TV and CTV Buying: A Q&A with Beachfront

Using Big Data to Solve Digital Marketing Attribution

What is World Without Cookies? How Viant’s Software is Providing a New Way Forward

The New Open Web: It’s Time to Re-Imagine What’s Possible for Marketers & Consumers

What Do We Mean When We Talk About Transparency in Digital Marketing?

Navigating a Time of Transformation in Digital Marketing: A Q&A with Epsilon

Are Email Identifiers Enough to Replace Cookies?

The 4 Truths About CTV and Ad Fraud

How to Evaluate a DSP’s Measurement Capabilities

5 Key Reasons Why Marketers Should Give Household Targeting a Second Look

Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online

5 Things CMOs Need to Know About CTV Advertising

Opportunities for Ecommerce Brands to Capitalize on CTV Advertising

Multi-Touch Attribution: Who Really Benefits from MTA?

Why Household-Level Targeting is the Solution for a Cookieless World

What are Advertising Pixels – and Will They End with Third-Party Cookies?

What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0

Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner