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Explore the latest articles from our thought leaders

How Householding Bridges Confidence Gaps in Any Economy

Revenge Tourism Demands a Robust Data-Driven Approach

New Marketing Tactics for Driving Multigenerational Household Travel

Standing Out in a Busy Travel Season with DOOH Retargeting

Viant Leads the Way Forward in Programmatic Technology with Two New Patents

Shaping the New Normal — Viant offers unlimited PTO, hybrid work model and additional benefits

Three Keys To Exploring In-Game Advertising In the Metaverse

DOOH’s Breakthroughs Shine New Light On Customer Journeys

Why Programmatic Audio Can Be a Marketer’s Secret Weapon

5 Reasons the End of Cookies is Actually a Great Thing for Marketers

Measurement Strategies Across the Marketing Funnel: 5 Mistakes to Avoid

Three Ways For Retailers to Capitalize On Shoppers Coming Back to Stores

Political Advertising 2022: Get to Know the New Rules of the Road (to Public Office)

The Truth About TV Attribution: What’s Really Possible

What Marketers Need to Know About Supply Path Optimization

Data Lakes are Having a Moment – Here’s Why

Why Consumer Experience is Rising to the Forefront of Digital Advertising

Helping Consumers Buy Well: A Q&A with Aaron Brooks of Compass Marketing

The Importance of Diverse Hiring in Digital Marketing

Programmatic Predictions: What Viant’s Thought Leaders See in Store for 2022