Blog
Explore the latest articles from our thought leaders
What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
Geotargeting vs. Geofencing: Location Data for Marketers Part 2
Geotargeting: Location Data for Marketers Part 1
Contextual Targeting: Can it Replace Third-Party Cookies?
DSP Advertising Introduction: What is a Demand-Side Platform?
Incrementality and Incrementality Testing: A Primer
Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra
Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success
Programmatic Ad Targeting Types: Effective Methods for Audience Targeting
CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers
Investing in Career Growth and Education for Programmatic Traders
Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch
What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality
Why We Need to Change the Conversation Around Match Rates in Digital Advertising
2021 Forecast: How Do Marketers Really Feel About Identity Resolution?
The Programmatic Trader’s Ultimate Wish List
Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact
Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation
Growth in Programmatic Audio Advertising: An Interview with Anne Frisbie of AdsWizz
