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Explore the latest articles from our thought leaders

Moving Beyond Revenge Travel Into an Endless Summer of Possibilities 

Political Advertising Dollars Flow to CTV

Gen Z Loves CTV — Will Gen Alpha Follow Suit?

Prioritizing First-Party Data in the Cookieless World of Digital Advertising

Get Straight A’s On Your Back-to-School Advertising Campaign

Closing the Loop on CTV Measurement

New Ways to Succeed in Digital Advertising’s Post-Cookie World

Why and How New Data Privacy Laws Can Be a Win for Advertisers

Streaming May Bring Home Gold at the Summer Olympics

Driving Accurate Reach and Frequency with Viant Audiences

Making Post-Cookie Measurement Goals No Problem with Viant

What January Tells Us About Digital Advertising in 2024

Bet on Better Reach and Measurement with CTV This March Madness

CTV and the 2024 Election: Q&A with Senior Account Executive Mike Muller

3 Ways to Succeed in the “Secret” Quarter: Q5

Big Data Insights or Big Headaches, It’s Your Choice

Elevating Your Programmatic Strategy with Viant’s Co-Managed Model: Q&A with Associate Manager of US Advertising Operations Cristen Silvers

Accelerating the Pace of Advertising Innovation with Machine Learning 

Supporting Clients with Customer Service: A Q&A with Viant Senior Programmatic Account Strategy Manager Kevin Luyckx

AI-based Automation Drives the Next Digital Advertising Breakthrough