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Explore the latest articles from our thought leaders

Making Post-Cookie Measurement Goals No Problem with Viant

What January Tells Us About Digital Advertising in 2024

Bet on Better Reach and Measurement with CTV This March Madness

CTV and the 2024 Election: Q&A with Senior Account Executive Mike Muller

3 Ways to Succeed in the “Secret” Quarter: Q5

Big Data Insights or Big Headaches, It’s Your Choice

Elevating Your Programmatic Strategy with Viant’s Co-Managed Model: Q&A with Associate Manager of US Advertising Operations Cristen Silvers

Accelerating the Pace of Advertising Innovation with Machine Learning 

Supporting Clients with Customer Service: A Q&A with Viant Senior Programmatic Account Strategy Manager Kevin Luyckx

AI-based Automation Drives the Next Digital Advertising Breakthrough 

Future-proofing your post-cookie digital advertising campaigns 

Preparing for Digital Advertising’s Cookieless Future in 2024 and Beyond: Q&A with Senior Account Executive Josh Phipps 

5 Key Insights For Retailers this Holiday Season: A Q&A with Viant’s Director of Growth Marketing Tatyana Ilyin

Streamlining Today’s Supply Path with Direct Access: A Q&A with Viant SVP of Business Development Tom Wolfe

Marketers Adjust to CTV’s Rapid Growth and Manage New Side Effects    

What Political Advertisers Should Ask Digital Ad Partners Before the 2024 Election Season

Expanding Direct Access to Improve Supply Chain Efficiency 

Supply Path Optimization Cools Off Overheated Ad Supply Chains

How Marketers are Reaching Voters on TV in the 2024 Election

Is Native Advertising Worthy of a Bigger Campaign Role?