Blog
Explore the latest articles from our thought leaders
Supply Path Optimization Gains Critical Ad Community Support
Understanding Brand Safety vs Brand Suitability in 2023: A Q&A with Viant Vice President of Programmatic Strategy Sid Sharma
Shorter Games, New Channels Extend Baseball’s Audience Reach
How Sportsbooks Avoid Risky Bets to Scale Audiences
How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts
Cannabis Marketing Now Allowed on Twitter — What Does That Mean for Marketers?
Why the Future of Digital Advertising is Deterministic
Interoperability Proves Essential to Accountable Marketing Attribution
Adtricity Launch Points to a Net Zero Carbon AdTech Future
Making Sense of Retail Media Networks: Q&A with Greg Koerner
Healthcare Market Consolidation Drives Deeper Levels of Customer Insight
How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising
Balancing Linear TV and a CTV Approach for Pharma Advertising
Viant’s Internship Program: Strong Starts for Great Careers
Recharging the EV Automakers’ Advertising Playbook
Sales Rising, Automotive Industry Pursues New Opportunities
Welcoming ClassPass, the Latest Wellness Initiative at Viant
Casting Advertisers in a New Role: Channels to Embrace In the Era of Streaming with Programmatic Technology
Gaining a Sustainable Edge in the CTV Conversion Race
