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Explore the latest articles from our thought leaders
NHL Playoffs Go Prime Time: Why Streaming Is a Power Play for Advertisers
Live Sports, Live Context: Why CTV Will Dominate the 2025 Upfronts
Autonomous Advertising: Where Programmatic Meets Intelligence
A Reckoning for Google: What the Federal Antitrust Ruling Means for the Future of Ad Tech
Tariffs, Transparency and Tight Budgets: What Advertisers Need to Know Ahead of the 2025 Upfronts
From Spots to Signals: How the Upfronts Are Evolving in 2025
MLB’s Big Shift to Streaming: What It Means for Fans and Advertisers in 2025
The Outcomes Era Is Here: Why CTV, Digital Audio and AI Are Leading the Charge
Why Mobile Measurement Partners (MMPs) Are Essential for Digital Advertising Success
Why CTR Can Be the Most Misleading Metric in Digital Advertising
March Madness & The Streaming Revolution: Will College Hoops Go All-In on CTV?
Why Your Control Group Could Be Ruining Your Incrementality Test
Viant Acquires Lockr: The Future of Addressability in Digital Advertising
Lift & Incrementality in Digital Advertising: Why Smaller Brands Often See Bigger Gains
Why In-Game Advertising is a Game-Changer for Digital Marketing
Why Award Shows Are a Big Deal for Marketers (And How CTV Wins the Night)
Maximizing Results with Digital Out-of-Home (DOOH) Advertising: Strategies for 2025
Super Bowl LIX Streaming Breaks Records — And Advertisers Should Take Note
Breaking Down the Walled Gardens: How Open-Source AI and Viant AI Are Reshaping Digital Advertising
