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The Viant Household ID

Built with performance in mind, the Viant Household ID is one of the most scalable and sustainable currencies for the new programmatic digital universe. And it’s actionable today.

Reach Target Audiences at the Household Level

In need of a sustainable, scalable way to build relationships with consumers? The Viant Household ID is the solution. With a strong focus on privacy and the use of privacy-focused identifiers, the Viant Household ID empowers marketers to reach real people across their devices, whether individuals are at home or away from home, without the use of cookies.

Leveraging patented technology and built on decades of big data management, the Viant Household ID cuts through the noise of the more than 1.5 billion IP addresses and other identifiers and translates them into 115 million tangible, meaningful households that marketers can reach with targeted advertising.

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Scalable

Present in over 80% of bid opportunities today, the Viant Household ID has more proven scale in reaching cookieless browsers, mobile devices and Connected TV (CTV) environments than any other available identifier.*

Viant’s Bid Stream Dashboard provides a real-time look into the identifiers in the bid stream and how Viant Household ID (HHID) compares, so you can see how it stacks up against alternative identifiers.

*While not an identifier in the bid stream, our patented technology can detect, in real time, if the bid request contains a Viant HHID, which can be transacted on by Adelphic.

Addressable

At the heart of the identity resolution capabilities, the Viant Household ID empowers marketers to target multiple connected devices within the same household, whether their owners are at home or on the go.

  • Reach addressable audiences across 115 million households with real individuals
  • Scalable access to premium supply across all channels
  • Insights from over 70 data partner integrations
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THE BID STREAM DASHBOARD

The dashboard below provides a summary of the identifiers that are currently available in the programmatic bid stream as well as those that are in development. Included within the dashboard is the Viant Household ID*, which is actionable in the Adelphic DSP, allowing marketers to pull the plug on cookies while reaching even more consumers and driving better performance.

*While not an identifier in the bid stream, our patented technology can detect, in real time, if the bid request contains a Viant HHID, which can be transacted on by Adelphic software.

HHID Hotel Case Study (1)

Success Story: Hotel Company Lowers CPA with Viant

Learn how the advanced reporting in Viant’s omnichannel DSP helped the hotel company generate 92% lift in walk-in stays and 71% lift in advance bookings.

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Learn More About the Viant Household ID

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