What is Mobile Advertising?
Mobile advertising is a form of digital marketing that targets users on their smartphones, tablets or other mobile devices through various formats such as display ads, video ads and in-app advertisements. It leverages user data and mobile-specific technologies to deliver personalized and location-based promotions. This approach aims to reach consumers where they are most engaged, often resulting in higher interaction rates compared to traditional advertising channels.
How Does Mobile Advertising Work?
Mobile advertising works by utilizing user data and mobile-specific technologies to deliver personalized ads to smartphones and tablets. Advertisers leverage data analytics to target users based on behavior, location and preferences, ensuring ads are contextually relevant. These ads appear in various formats such as in-app banners, videos and push notifications, aiming to maximize user engagement and interaction.
What are the Benefits of Mobile Advertising?
The benefits of mobile advertising include highly targeted and personalized ad delivery, leveraging user data and location for relevance. It offers high engagement rates due to the pervasive use of smartphones and tablets. Additionally, mobile ads can be easily tracked and measured, providing valuable insights for optimizing marketing strategies.
Why Should You Choose Viant for Your Mobile Advertising Solution?
Viant’s omnichannel DSP and mobile advertising solution includes premium inventory, leading mobile integrations and effective measurement so brands can reach consumers on their mobile devices, whether they’re at home, at work or anywhere else. As consumers today own multiple connected devices, mobile advertising is more crucial than ever.
PREMIUM INVENTORY
Advertisers leveraging Viant have access to leading suppliers of mobile advertising inventory, including AdColony and more.
LEADING MOBILE INTEGRATIONS
Viant offers some of the deepest and broadest mobile integrations with leading providers of proximity data and other mobile-adjacent solutions.
- Proximity or location-based targeting helps you engage consumers at precise points of purchase or interest.
- Dynamic creative can refresh content, messaging, maps or coupons based on a person’s location.
EFFECTIVE MEASUREMENT
Foot traffic attribution allows you to measure the impact digital ad exposure had on store or other physical location visits.
Types of Mobile Ads You Can Use
Types of mobile ads include display ads, which appear as banners or interstitials within apps or mobile websites, and video ads that play before or during mobile content. Native ads blend seamlessly with the app's content, providing a less intrusive user experience. Additionally, there are SMS and push notification ads that send direct messages to users' devices
Mobile Advertising FAQ
Success Story
B2B DIGITAL MARKETING AGENCY MAXIMIZES LEAD CONVERSIONS WITH VIANT’S COOKIELESS SOLUTION
Discover how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.
$11.5 ROAS (RETURN ON AD SPEND)
39% LIFT IN SITE ACTIONS
34% LEAD CONVERSIONS FROM CONNECTED TV (CTV)
LEARN MORE ABOUT VIANT’S
MOBILE ADVERTISING SOLUTION
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Sources
1 “Topic: Mobile Advertising and Marketing Worldwide.”, Statista, Accessed 29 May 2024
2 “Published by Laura Ceci, and Jan 25. “Global Mobile Traffic 2023.”, Statista, 25 Jan. 2024
3 “Published by Statista Research Department", and Feb 5. “Global Mobile AD Spend 2018-2024.”, Statista, 5 Feb. 2024