Viant’s white papers and guides for marketers feature the latest industry research and analysis of top trends in the advertising space.
Our new guide examines upcoming trends in digital advertising and how marketers can succeed in the coming year with people-based advertising.
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
Our new guide examines how to reach voters in the 2022 midterm election and explores the changes impacting the political advertising landscape.
See examples of data lakes in action and learn how data lakes compare to data warehouses, DMPs and more in this comprehensive guide.