White Papers and Guides

Viant’s white papers and guides for marketers feature the latest industry research and analysis of top trends in the advertising space.

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Three Key Areas of Focus - Whitepaper Landing Page - Feature Image

White Paper: Three Key Areas of Focus for Marketers in 2023

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Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web

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Targeted Programmatic Advertising for the 2022 Midterm Campaigns

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Demystifying Data Lakes