Explore Viant Guides
Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.
Programmatic Advertising for the 2024 Election
Our new guide examines how to help reach voters in the 2024 election and explores the changes impacting today’s political advertising landscape.
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS
Our latest guide shares how consumer-packaged goods (CPG) marketers can drive ROAS with Viant’s Adelphic DSP.
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
White Paper: Three Key Areas of Focus for Marketers in 2023
Our new guide examines upcoming trends in digital advertising and how marketers can succeed in the coming year with people-based advertising.
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
Demystifying Data Lakes
See examples of data lakes in action and learn how data lakes compare to data warehouses, DMPs and more in this comprehensive guide.
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend
Digital Advertising measurement and KPIs have never been more important, but too many marketers aren’t using them correctly – read now to make sure you are.
Digital Audio Advertising: A 101 Guide
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
TV’s Role in an Omnichannel World
In this report, we explore the current state of mind on TV advertising, highlight the ways marketers can break through the distraction of competing screens and examine what the future of omnichannel measurement will look like.
Programmatic Advertising In The Trenches
We surveyed 250 programmatic traders across the U.S. to get their take on top trends, budget forecasts, emerging channels, career opportunities and more.
Introduction To Programmatic Advertising: In-housing For Brands
In-housing programmatic can save on costs, increase ROI and expand transparency, but it can be a confusing and complex process. Our guide helps you understand the landscape and key elements of a programmatic approach to prepare you to bring your media buying in-house.
Introduction to Digital Out-of-Home
Digital out-of-home empowers marketers to reach consumers by the masses with personalized and timely messaging, but as with any new technology, it comes with a learning curve. Our introductory guide provides marketers with the knowledge necessary to leverage programmatic DOOH to achieve their goals.
Programmatic Advertising for Pharma Marketers
Learn how pharmaceutical marketers can achieve success in programmatic advertising while remaining compliant with HIPAA, ITP 2.2 and other privacy regulations.
Demystifying Quick Service Restaurant Customers
Learn how QSR marketers can use location and transaction data as well as machine learning to better understand their customers and the differences between them.
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