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Programmatic Media Buying & Planning

Digital media planning and buying in Viant’s DSP helps maximize campaign performance by providing access to unmatched omnichannel advertising inventory.

Online & Digital Media Buying Platform

Gain access to high-quality, scaled omnichannel advertising inventory with Viant's DSP. Viant's publishers and exchanges provide access to inventory on all devices where media is consumed. Our programmatic strategy and media strategy teams take great pride in helping our partners maximize performance, scale and brand safety through comprehensive processes. We aim to provide advertisers with the control, transparency and access they need to succeed.

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Need a deal, but don't see it in the private marketplace (PMP) library? Our professional services teams connect advertisers to supply sources or can help curate PMP deals specific to requests, which can help bypass red tape for much quicker activation of clients' custom PMPs.

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All supply permissible through Viant has been rigorously tested and has ongoing filtration supplied to ensure our clients are exposed to human-verified traffic that will add value to their marketing efforts. We always encourage advertisers to set their own brand-safety settings, and offer an agnostic and comprehensive list of settings and integrations.

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Planning tools in Adelphic gives media planners the ability to develop data-driven campaign strategies using advanced analytics. It's a one-stop source for all types of planning - from business visitation to omnichannel planning.

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Struggling to scale? Not seeing results from creative? Troubleshooting inventory and PMPs in Adelphic can be one of the biggest advertising challenges and Viant is here to give you a competitive advantage.

People-Based Advertising

With Viant, reach the right audiences with people-based advertising that delivers personalized experiences across your customers' connected devices.

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Household ID

Actionable today in our DSP, the Viant Household ID is one of the most scalable and sustainable currencies for the new programmatic digital universe.

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ID Resolution

Identify your customers consistently from anonymous consumer touchpoints across devices and channels, then move seamlessly to activation in the Viant DSP.

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Through Viant, onboard and match your customer database against 250 million U.S. registered users.

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Audience Segmentation

Create custom audience segments leveraging our people-based data in Adelphic - not anonymous cookies.

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Inventory & Marketplaces

Drive your business and the businesses of your clients forward by taking advantage of omnichannel advertising inventory in Adelphic.

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Machine Learning

Improve campaign performance with machine learning in Adelphic.

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