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VIANT SUCCESS STORIES

Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.

Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach

Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant.

Performance-Focused CTV Campaign Drives Key KPIs

Discover how this retailer successfully shifted its linear strategy to Connected TV.

National Insurance Company Attributes More Conversions Using First-Party Data

Discover how using first-party data for measurement led to better results for this National Insurance Company.

Global Diabetes Care Brand Drives Brand Awareness with Viant

Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.

National Furniture Retailer Achieves 3x Conversions with Viant

Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.

U.S. Automotive OEM Increases Incremental Lift and ROI with Viant

Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.

How a Public University Drove Conversions with CTV and Digital Audio

Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.

Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign.

Tying CTV Ads to Mobile App Attribution with Viant

Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign.

Regional College Achieves 628% Lift in Online Actions with Viant 

Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign.

Proving the Impact of Digital Ads on Offline Sales with Viant’s DSP

Discover how this regional appliance store realized an 8.7% lift in conversions leveraging offline conversion attribution in Viant’s Adelphic DSP.

Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP

Learn how Viant’s Household ID and integrated partnership with IRI impacted reach, measurement and in-flight optimization.

How a Hotel Company Lowered CPA with Viant’s DSP

Learn how the advanced reporting in Viant’s omnichannel DSP Adelphic helped the hotel company generate 92% lift in walk-in stays and 71% lift in advance bookings.

The Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign

Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.

Why an athletic footwear brand went cookieless for their latest campaign

Learn how Viant’s omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated $1.8 ROAS and 98% lift in in-store visits.

A B2B Digital Marketing Agency Goes Cookieless and Maximizes Lead Conversions

Learn how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.

National Retail Pharmacy Increases Sales with Viant’s Cookieless Solution

Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift.

How Viant’s DSP Helped Johnsonville Sausage Turn New Customers into Loyalists

Learn how Johnsonville’s agency Mediahub leveraged Viant’s data partnerships and the industry-leading reporting in Adelphic to convert the brand’s unprecedented number of new buyers gained in 2020 into loyal repeat customers.

How Incrementality Testing Helped Direct – to – Consumer Toy Subscription Company Drive Sign-Ups

Learn how real-time incrementality testing helped an educational toy subscription company understand the true impact of their advertising efforts as they strove to increase subscription sign-ups.

How Viant’s Advanced Reporting Suite Helped Online Car Insurance Company Understand the Success of their CTV Ads

Learn how Adelphic’s industry-leading measurement solutions helped an online car insurance company understand whether their CTV ads were successful at driving conversions.