VIANT SUCCESS STORIES
Explore how our clients are leveraging Viant's Adelphic DSP and our people-based advertising solution to meet their goals.
Viant Boosts Brand Awareness with Disney
Explore how our recent programmatic partnership with Disney increased brand recognition heading into the crucial Q4 advertising period.
Global Diabetes Care Brand Drives Brand Awareness with Viant
Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.
National Furniture Retailer Achieves 3x Conversions with Viant
Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant
Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
How a Public University Drove Conversions with CTV and Digital Audio
Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement
Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign.
Tying CTV Ads to Mobile App Attribution with Viant
Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign.
Regional College Achieves 628% Lift in Online Actions with Viant
Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign.
Proving the Impact of Digital Ads on Offline Sales with Viant’s Adelphic DSP
Discover how this regional appliance store realized an 8.7% lift in conversions leveraging offline conversion attribution in Viant’s Adelphic DSP.
Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP Adelphic
Learn how Viant’s Household ID and integrated partnership with IRI impacted reach, measurement and in-flight optimization.
How a hotel company lowered CPA with Viant’s Adelphic DSP
Learn how the advanced reporting in Viant’s omnichannel DSP Adelphic helped the hotel company generate 92% lift in walk-in stays and 71% lift in advance bookings.
The Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign
Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.
Why an athletic footwear brand went cookieless for their latest campaign
Learn how Viant’s omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated $1.8 ROAS and 98% lift in in-store visits.
A B2B Digital Marketing Agency Goes Cookieless and Maximizes Lead Conversions
Learn how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.
National Retail Pharmacy Increases Sales with Viant’s Cookieless Solution
Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift.
How Viant’s DSP Adelphic Helped Johnsonville Sausage Turn New Customers into Loyalists
Learn how Johnsonville’s agency Mediahub leveraged Viant’s data partnerships and the industry-leading reporting in Adelphic to convert the brand’s unprecedented number of new buyers gained in 2020 into loyal repeat customers.
How Incrementality Testing Helped Direct – to – Consumer Toy Subscription Company Drive Sign-Ups
Learn how real-time incrementality testing helped an educational toy subscription company understand the true impact of their advertising efforts as they strove to increase subscription sign-ups.
How Adelphic’s Advanced Reporting Suite Helped Online Car Insurance Company Understand the Success of their CTV Ads
Learn how Adelphic’s industry-leading measurement solutions helped an online car insurance company understand whether their CTV ads were successful at driving conversions.
State Tourism Board
Learn how a U.S. state tourism board used Adelphic to increase visits to their state from out-of-state travelers and measure the results of their omnichannel advertising campaign.
Multinational Tire and Rubber Company
Discover how a multinational tire manufacturing company leveraged Adelphic’s identity resolution capabilities and first-party data integrations to drive more consumers to their stores.