OMNICHANNEL CAPABILITIES IN VIANT’S ADELPHIC DSP
With Adelphic, you can manage campaigns across connected TV (CTV), linear TV, digital out-of-home (DOOH), audio, mobile, desktop and in-game, without having to constantly switch between platforms.


Connected TV
Deterministically identify TV viewers and reach them across connected TV (CTV), over-the-top (OTT) and more in brand-safe, premium environments.
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Programmatic Linear TV
Streamline the manual steps of linear TV ad buying, buy live addressable and non-addressable TV inventory and track your campaigns.
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Audio
Programmatic audio in Adelphic allows marketers to engage listeners as they’re tuned in to their favorite content across all devices.
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Digital Out-of-Home (DOOH)
Reimagine the classic advertising experience through captivating creatives and streamlined ad delivery for roadside billboards and screens in elevators, airports, and more.
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Video
Reach audiences across all of their connected devices through multiple video formats in brand safe, viewable and fraud-protected environments.
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In-Game
Reach key gaming audiences with relevant and impactful advertisements that appear directly within the audiences’ favorite video games — without disrupting gameplay.
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Mobile
Mobile advertising solutions in Adelphic allow brands to deterministically reach consumers on their mobile devices, wherever they are.
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Native
Native advertising can be formatted in Adelphic to match existing site content, increase direct response, drive engagement and build awareness.
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Display
Brands can leverage Adelphic software to use website display adds to drive awareness, increase engagement and other KPIs.
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