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Explore our White Papers, Videos, Case Studies and Blog to learn more about Viant’s people-based advertising solution.


A New Way Forward for Digital Advertising

At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape.

What Will Replace Third-Party Cookies?

A monumental shift is coming to digital advertising and marketers are scrambling to figure out a solution after it happens. We’re talking about the end of third-party cookies. But we’re not really grieving their loss.

Insight Democratization

On any given day, advertisers are under pressure to meet a slew of goals. But one goal stands above the rest — proving the value of ad spending.

Emerging Formats

Picture this: You’re a marketer and you’ve just launched a media plan that took months to develop. Unfortunately, the initial impact is underwhelming and the campaign isn’t meeting expectations. Saying that, you still believe things could turn around — especially because the plan involved so many hours of hard work.

How a Public University Drove Conversions with CTV and Digital Audio Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic. read more
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign. read more
Tying CTV Ads to Mobile App Attribution with Viant Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign. read more
Regional College Achieves 628% Lift in Online Actions with Viant  Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign. read more
Proving the Impact of Digital Ads on Offline Sales with Viant’s Adelphic DSP Discover how this regional appliance store realized an 8.7% lift in conversions leveraging offline conversion attribution in Viant’s Adelphic DSP. read more
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