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Insights

Explore our White Papers, Videos, Case Studies and Blog to learn more about Viant’s people-based advertising solution.

VIDEOS

A New Way Forward for Digital Advertising

At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape.

What Will Replace Third-Party Cookies?

A monumental shift is coming to digital advertising and marketers are scrambling to figure out a solution after it happens. We’re talking about the end of third-party cookies. But we’re not really grieving their loss.

Insight Democratization

On any given day, advertisers are under pressure to meet a slew of goals. But one goal stands above the rest — proving the value of ad spending.

Emerging Formats

Picture this: You’re a marketer and you’ve just launched a media plan that took months to develop. Unfortunately, the initial impact is underwhelming and the campaign isn’t meeting expectations. Saying that, you still believe things could turn around — especially because the plan involved so many hours of hard work.

Global Pharmaceutical Company Wins with CTV-Only Campaign A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad. read more
Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant. read more
Performance-Focused CTV Campaign Drives Key KPIs Discover how this retailer successfully shifted its linear strategy to Connected TV. read more
National Insurance Company Attributes More Conversions Using First-Party Data Discover how using first-party data for measurement led to better results for this National Insurance Company. read more
Global Diabetes Care Brand Drives Brand Awareness with Viant Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed. read more
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Viant Case Study - First-Party Data Measurement - Image of Data Points
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