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Insights

Explore our White Papers, Videos, Case Studies and Blog to learn more about Viant’s people-based advertising solution.

VIDEOS

A New Way Forward for Digital Advertising

At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape.

What Will Replace Third-Party Cookies?

A monumental shift is coming to digital advertising and marketers are scrambling to figure out a solution after it happens. We’re talking about the end of third-party cookies. But we’re not really grieving their loss.

Insight Democratization

On any given day, advertisers are under pressure to meet a slew of goals. But one goal stands above the rest — proving the value of ad spending.

Emerging Formats

Picture this: You’re a marketer and you’ve just launched a media plan that took months to develop. Unfortunately, the initial impact is underwhelming and the campaign isn’t meeting expectations. Saying that, you still believe things could turn around — especially because the plan involved so many hours of hard work.

Global Diabetes Care Brand Drives Brand Awareness with Viant Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed. read more
National Furniture Retailer Achieves 3x Conversions with Viant Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases. read more
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology. read more
How a Public University Drove Conversions with CTV and Digital Audio Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic. read more
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign. read more
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