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Data Platform

Viant’s suite of powerful data and automation tools—directly integrated in the Viant DSP.

Viant’s Advanced Data Platform

One of the biggest challenges facing today’s brands is how to tie together disparate data points — especially with today’s complex consumer pathways to purchase that span online and in-store channels.

Viant’s Data Platform empowers marketers to have full control over their own data, providing unbiased and actionable insights into all of their marketing initiatives within a single platform.

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Create Powerful Audience Segments

Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.

Reach Consumers Across All of Their Devices

Understand and manage cross-device frequency and reach.

Gain a Holistic View of Marketing Initiatives

Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).

Viant - Solutions - Data Platform - People avatars in virtual data space
Create Powerful Audience Segments

Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.

Reach Consumers Across All of Their Devices

Understand and manage cross-device frequency and reach.

Gain a Holistic View of Marketing Initiatives

Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).

Viant - Solutions - Data Platform - People avatars in virtual data space

Testimonials

“Viant’s Data Platform helps to solve for the challenges present in today’s omnichannel world by unlocking the power of raw data. The insights empower our brands to create more meaningful interactions with customers.”

- Dan Carroll CEO and Founder, AdPredictive

“With Viant’s Data Platform, we have access to highly granular reporting on attribution, path-to purchase and ROAS as well as more advanced data mining tools that enable deeper data analysis on the behavior of auto shoppers.“

- Aaron Gwin, Director of Digital Strategy & Insight Marketing, Zimmerman Advertising

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Learn More About Viant’s Data Platform

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