View Marketing Results Data All in One Place
One of the biggest challenges facing today’s brands is how to tie together disparate data points — especially with today’s complex consumer pathways to purchase that span online and in-store channels.
Viant’s Data Platform empowers marketers to have full control over their own data, providing unbiased and actionable insights into all of their marketing initiatives within a single platform.
![](https://www.viantinc.com/wp-content/uploads/2023/02/Data-Platform-server-room-2.jpg)
Create Powerful Audience Segments
Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.
Reach Consumers Across All of Their Devices
Understand and manage cross-device frequency and reach.
Gain a Holistic View of Marketing Initiatives
Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).
![Viant - Solutions - Data Platform - People avatars in virtual data space](https://www.viantinc.com/wp-content/uploads/2023/02/Viant-Solutions-Data-Platform-People-avatars-in-virtual-data-space.jpg)
Create Powerful Audience Segments
Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.
Reach Consumers Across All of Their Devices
Understand and manage cross-device frequency and reach.
Gain a Holistic View of Marketing Initiatives
Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).
![Viant - Solutions - Data Platform - People avatars in virtual data space](https://www.viantinc.com/wp-content/uploads/2023/02/Viant-Solutions-Data-Platform-People-avatars-in-virtual-data-space.jpg)
Learn More About Viant’s Data Platform
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