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Viant DSP (Demand Side Platform) Advertising

Reach consumers seamlessly across all programmatic channels and formats with Viant’s DSP.

Programmatic Demand Side Platform Marketing & Reporting

A true partner. Viant is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive software on their own or work with Viant staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed. There’s a reason why our client satisfaction is consistently above 95%.

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Top Ten Viant DSP Differentiators

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INNOVATIVE ADVERTISING TECHNOLOGY

  • Streamlined workflows within the Viant DSP ease the lives of programmatic traders through built-in identity resolution and easy activation of first and third-party data as well as free onboarding; this provides more flexibility and opportunities to utilize first-party data.
  • Planning and buying are centered on measurability integrated in our Household ID™ technology, and dedicated inventory management creates a universal lens for brand safety.
  • Holistic measurement gives marketers visibility into return on ad spend (ROAS) and incrementality and lift for online and offline outcomes.

THE VIANT DATA PLATFORM

The Viant Data Platform (VDP) provides privacy-safe, big data management technology with machine learning innovation and key partner integrations across data, technology and supply. The combined power of Viant’s Data Platform and DSP provides marketers with unparalleled benefits:

  • Gain direct programmatic connection for first-party data
  • Maximize audience segmentation, activation and insights
  • Capture a wide array of advanced analytics
  • Leverage data visualization, portability, automation or storage capabilities
  • Increase efficiencies through automation
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IN-HOUSE IDENTITY RESOLUTIONS

Viant’s Household ID™ technology is executed seamlessly through our DSP and provides marketers with the scalability, addressability, measurability and privacy compliance necessary for success in today’s media landscape. This patented technology unlocks many benefits available exclusively to Viant users, such as:

  • Built-in cross-device conversion tracking, allowing marketers to target all eligible devices in a residence to drive conversions
  • Universal frequency management at scale, eliminating the need to control frequency in silos based on channel and/or device limitations
  • Interoperability at scale across cookieless channels like CTV and audio

PEOPLE-BASED TARGETING AND DATA INTEGRATIONS

Viant pioneered a people-based DSP which provides interoperable scale to evolve beyond walled gardens. This allows brands to connect with real residences and individuals with accurate reach and frequency. Viant’s integrations with more than 70 data providers allow for extensive identity mapping, giving users the ability to target consumers based on purchase behaviors, location, TV viewership insights and much more. Strategic integrations with TV partners combined with Viant’s Household ID™ technology, present users the ability to control ad reach and frequency with their CTV campaigns.

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OMNICHANNEL CAPABILITIES

Brands and agencies get access to leading supply from premium publishers to reach consumers seamlessly across CTV, DOOH, mobile, audio, desktop, in-game and more without having to constantly switch between platforms.

FEATURES FOR BULK USERS

In-depth options that give advanced traders the highest levels of control, which helps ensure they are running the most efficient campaigns possible. This includes:

  • Bulk Functionality: Traders can mass edit orders, campaigns and spreadsheets instead of making individual changes, saving significant time.
  • API Capabilities: These provide bilateral data syndication into or out of the platform for trafficking and reporting in formats easily accepted by business intelligence teams.
  • Machine Learning Algorithms: Algorithms find optimal bid prices for maximizing performance and scale across all major KPIs.
  • External Tracking Sources: Users can export settings, make changes and then upload them back into Viant to maximize workflow efficiency for large or complex campaigns.
  • Advanced Reporting: Unified cookieless measurement provides true online and offline ROAS as well as lift and incrementality to better understand the effectiveness of campaigns.
  • Innovation and Brand Safety: Leading edge technology instantly eliminates more than 50% of unqualified bids and Viant has agnostic, robust pre-bid partner solutions.
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ADVANCED REPORTING

Advanced Reporting includes conversion lift and multi-touch attribution analytics for online and in-store activity across all platforms. Users can leverage differentiated insights like cross-channel reports, foot traffic and multi-touch attribution models, DOOH, linear and CTV, as well as custom and third-party reporting tools as needed. Additionally, with Viant’s Household ID™ technology, marketers can measure online and offline behaviors resulting from cookieless channels such as CTV and audio and optimize campaigns accordingly in one complete view.

TRANSPARENCY

Viant is a fully transparent DSP, and that includes the availability of log-level data and all associated technology and data costs. That transparency extends into the crossdevice nature of how users are engaging with the software. Viant’s Bidstream Dashboard, an unbiased look at the identifiers currently available in the programmatic bid stream including Viant’s Household ID™ technology, demonstrates how each scales across channels, providing marketers with needed visibility as the ecosystem continues to evolve.

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CUSTOMER DRIVEN

Viant offers an easy-to-access, intuitive user interface with personalized support and an online knowledge base with robust documentation and user interface tutorials. Our Certification and Programmatic University programs extend client knowledge and decrease ramp-up time.

FLEXIBLE CLIENT RELATIONSHIPS

Viant’s partnership models include best-in-class customer service from campaign set-up to inventory evaluation and selection, optimization recommendations, troubleshooting, measurement and more. Marketers can plan, execute and measure campaigns in a single interface through a self service portal or with the help of Viant’s award-winning professional services team.

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Viant DSP FAQ

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Success Story

National Retail Pharmacy Increases Sales With Viant’s Cookieless Solution

Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift.

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$9.04 INCREMENTAL ROAS (RETURN ON AD SPEND)

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19.1% LIFT IN BUYER PENETRATION

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1.1% LIFT IN SPEND PER BUYER

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VIANT’S OMNICHANNEL DSP

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