Digital Display Advertising Platforms
The longtime standard of the digital advertising ecosystem, website display ads - also known as banner ads - remain a key part of an effective omnichannel advertising campaign. Advertisers can understand the impact of display ads alongside all other advertising channels, allowing for true cross-channel optimization. Plus, machine learning capabilities in Viant's DSP help solve the challenge of finding viewable inventory at scale.
DATA-DRIVEN EXECUTION of Digital Display Advertising
With Viant, you can effectively deliver website ads across users' smartphones, computers and tablets or complement an audio ad with a companion banner. Further inform efforts by layering in audience targeting thanks to Viant's integrations with key data partner.
COMMAND ATTENTION with Digital Display Advertising
Alongside static display ads, Viant's technology allows marketers to take a step further with rich media execution thanks to integrations with leading third-party ad servers including Spaceback, Contobox, Medialets, Clinch, Centra, Connected Stories and Flashtalking.
ADVANCED ATTRIBUTION
Understand the effect of your messaging on target audiences and optimize on the fly as needed. With Viant, advertisers can also close the loop by measuring the impact display ads had on driving actual sales, both online and in-store.
NATIONAL RETAIL PHARMACY INCREASES SALES WITH VIANT'S COOKIELESS SOLUTION
Discover how one of the nation's largest retail pharmacies increased sales with Viant's cookieless solution in Adelphic software.
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DISPLAY ADVERTISING SOLUTION
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