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Explore the latest articles from our thought leaders

CTV Measurement: Why It’s Important & What You Need to Know

OTT vs. CTV Advertising: What’s the Difference?

Know Your CBDs: Advertising in the Cannabis Vertical

What Hot Dogs Can Tell Us About Reaching Target Audiences

COVID-19’s Effect on Ecommerce Marketing Trends

Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

Our Television Campaign Launches This Week

How Video Gamers’ Media Habits Changed During Quarantine

Q&A with WideOrbit’s Programmatic Linear TV Expert

What Marketers Need to Know About Programmatic Linear TV Advertising

How Advertisers Can Reach March Madness Fans Despite Canceled Tournament

Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Audience Insights

African-American Millennials: 7 Stats for Black History Month

Q&A with IRI’s CBD and Cannabis Expert

Cannabis Advertising Terms: All the Vocabulary You Need to Know

Shopping Trends: Online and Offline Consumer Purchasing Behavior Q&A with Contobox

7 Steps to Programmatic Success for Pharma Marketers

Trader Diaries: Hungry Agency Media Planner/Buyer

Trader Diaries: Lone Ranger Manager of Programmatic Solutions

Trader Diaries: 30-Year-Old Agency Media Planner/Buyer