Blog
Explore the latest articles from our thought leaders
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When it Comes to Connected TV in 2021, There’s No Place Like Home
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Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound
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What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
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Geotargeting vs. Geofencing: Location Data for Marketers Part 2
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Geotargeting: Location Data for Marketers Part 1
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Contextual Targeting: Can it Replace Third-Party Cookies?
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DSP Advertising Introduction: What is a Demand-Side Platform?
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Incrementality and Incrementality Testing: A Primer
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Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra
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Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success
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Programmatic Ad Targeting Types: Effective Methods for Audience Targeting
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CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers
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Investing in Career Growth and Education for Programmatic Traders
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Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch
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What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality
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Why We Need to Change the Conversation Around Match Rates in Digital Advertising
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2021 Forecast: How Do Marketers Really Feel About Identity Resolution?
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The Programmatic Trader’s Ultimate Wish List
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Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact
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