Blog
Explore the latest articles from our thought leaders
What Is Multi Touch Attribution?
Why Household-Level Targeting is the Solution for a Cookieless World
What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0
Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner
Identity Resolution Software in Marketing
The Impact of Streaming Service Market Fragmentation on Advertisers
CTV Advertising During the Olympics: Why ‘Spillage’ is Key to Capitalizing on the Moment
Digital Advertising Identifiers Explained: The Keys to a World Without Cookies
5 Types of Targeting in Marketing to Help You Reach the Right Consumers
How to Make the Case for a DSP to Your CMO: A Complete Guide
Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021
Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg
CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved
When it Comes to Connected TV in 2021, There’s No Place Like Home
Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound
What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
Geofencing vs Geotargeting
Geotargeting & Geolocation Platform For Marketers
Contextual Targeting Explained
