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Learn How Marketers Achieved 143% ROI with Viant's DSP

Viant's recently commissioned Forrester study, The Total Economic Impact™ of the Viant DSP, examines the cost-benefit analysis of people-based advertising over three years for a composite organization.

CALCULATOR

FORRESTER CONSULTING TOTAL ECONOMIC IMPACT™ CALCULATOR FOR THE VIANT DSP

Calculate the potential return of moving beyond third-party cookies and embracing a people-based advertising approach with Viant’s omnichannel DSP.

INFOGRAPHIC

THE TOTAL ECONOMIC IMPACT™ OF THE VIANT DSP

As third-party cookies continue to decline in use, people-based advertising has emerged as a solution for marketers to evolve their campaigns to fit today's programmatic landscape — and provide a meaningful ROI and ROAS.

Forrester-Infographic-Side-Image-2
INFOGRAPHIC

THE TOTAL ECONOMIC IMPACT™ OF THE VIANT DSP

As third-party cookies continue to decline in use, people-based advertising has emerged as a solution for marketers to evolve their campaigns to fit today's programmatic landscape — and provide a meaningful ROI and ROAS.

STUDY

THE TOTAL ECONOMIC IMPACT™ OF THE VIANT DSP

Dive into our recently commissioned Forrester Consulting Total Economic Impact™ study1, The Total Economic Impact™ of the Viant DSP, to discover how a composite organization* utilizing Viant's omnichannel, people-based DSP can:

  • Improve media ad spend efficiency
  • Expand incremental revenue opportunities
  • Increase reach and impressions
  • Plus more!
Forrester-TEI-Study-Image-2

Sources

1 Forrester Consulting Total Economic Impact™ study commissioned by Viant, The Total Economic Impact™ of Adelphic, The Viant DSP, 2022

* Results may vary - for further details, see the report

WEBINAR

EXAMINING THE TOTAL ECONOMIC IMPACT OF WORKING WITH VIANT'S DSP

Tune in to our webinar with Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, Viant EVP of Operations Paul Oronoz and guest speaker, Forrester Total Economic Impact™ Consultant, Courtenay O'Connor, to hear more about the study and Forrester's analysis of people-based advertising.

Forrester-TEI-Event-Thumbnail-2
Forrester-TEI-Event-Thumbnail-2
WEBINAR

EXAMINING THE TOTAL ECONOMIC IMPACT OF WORKING WITH VIANT'S DSP

Tune in to our webinar with Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, Viant EVP of Operations Paul Oronoz and guest speaker, Forrester Total Economic Impact™ Consultant, Courtenay O'Connor, to hear more about the study and Forrester's analysis of people-based advertising.

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