The Total Economic Impact™ of Adelphic, the Viant DSP

Programmatic Advertising for the 2024 Election Political White Paper Programmatic Advertising for the 2024 Election SEPTEMBER 2023   ■   WHITE… Read More

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World Emerging channels such as digital out-of-home (DOOH), streaming audio and connected TV (CTV) have presented… Read More

White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up to be a monumental year for digital advertising. An uncertain economic… Read More

Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… It’s well known that the days of the third-party cookie are coming to an end.… Read More

Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout - but 2022 is shaping up to be… Read More

Demystifying Data Lakes By 2025, it is estimated that the digital universe will create 463 exabytes of data… Read More

Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Validate Your Digital Ad Spend With Ad Measurement There's never been more pressure to prove… Read More

Digital Audio Advertising: A 101 Guide In 2020, US adults turned from terrestrial radio to digital audio due in large part… Read More

Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More

TV’s Role in an Omnichannel World Television’s role in today’s increasingly omnichannel world is changing – what worked in 2015 won’t… Read More

Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60 billion on programmatic advertising – and it is… Read More

Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More

Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More

Programmatic Advertising for Pharma Marketers INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More

Demystifying Quick Service Restaurant Customers With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better… Read More

TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More

The Definitive Guide to People-Based Advertising The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with… Read More

AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More

The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More

The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… Read More