Skip to content

White Paper: Three Key Areas of Focus for Marketers in 2023

2023 is shaping up to be a monumental year for digital advertising. An uncertain economic outlook is leaving ad investment in question, retail is rapidly changing how consumers purchase and third-party cookies, once a foundation in the industry, continue to collapse with the advent of the New Open Web.

Emerging trends show marketers are not unaware of these fast-approaching industry shifts. Brands are searching for a way to further optimize their first-party data, combine linear and connected TV marketing into a convergent TV solution and leverage a new source of customer data from retail media networks.

Thankfully there are solutions available for marketers to navigate this time of transition and succeed in the New Open Web.

In our latest guide, Three Key Areas of Focus for Marketers in 2023, we examine the trends impacting digital advertising, share advice from industry leaders and highlight how to leverage up-and-coming trends. We also spotlight why people-based advertising is the future-proof solution to succeed in the evolving digital landscape of the New Open Web.

DOWNLOAD THREE KEY AREAS OF FOCUS FOR MARKETERS IN 2023 TO LEARN:

HOW TO MAKE THE MOST OF THE EVOLVING ADVERTISING LANDSCAPE

Changes in digital advertising are impacting where marketers are spending time and money. Explore the trends expected in 2023 and how to succeed in the New Open Web.

WHAT THE EXPERTS ARE SAYING

Hear from industry experts such as David Cohen (IAB, CEO), Amy Lanzi (Publicis Groupe Commerce, COO) and Ryan Kelly (Wavemaker, Programmatic Practice Lead).

WHY PEOPLE-BASED ADVERTISING IS A FUTURE-PROOF SOLUTION FOR MARKETERS

Explore how people-based advertising allows marketers to move beyond cookies and optimize their first-party data, measure the success of campaigns in fast-evolving channels like CTV and leverage innovations like retail media to reach target audiences.

Download now to learn more ›

For questions about this guide, contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.

dots

Download The Report

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World Emerging channels such as digital out-of-home (DOOH), streaming audio and connected TV (CTV) have presented… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up to be a monumental year for digital advertising. An uncertain economic… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… It’s well known that the days of the third-party cookie are coming to an end.… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout — but 2022 is shaping up to be… Read More
Demystifying Data Lakes By 2025, it is estimated that the digital universe will create 463 exabytes of data… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Validate Your Digital Ad Spend With Ad Measurement There's never been more pressure to prove… Read More
Digital Audio Advertising: A 101 Guide In 2020, US adults turned from terrestrial radio to digital audio due in large part… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
TV’s Role in an Omnichannel World Television’s role in today’s increasingly omnichannel world is changing – what worked in 2015 won’t… Read More
Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60 billion on programmatic advertising – and it is… Read More
Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
Programmatic Advertising for Pharma Marketers INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Demystifying Quick Service Restaurant Customers With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… Learn How Marketers Achieved 143% ROI with Viant's Adelphic DSP Viant's recently commissioned Forrester study,… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.