Skip to content

Benchmarks for a Cookieless World

Your Cheat Sheet to Compete in the New Open Web

APRIL 2022   ■   WHITE PAPERS

Viant - Benchmarks White Paper 2022 - Featured Image

It’s well known that the days of the third-party cookie are coming to an end. Yet that isn’t the only change impacting digital advertising. Consumers are increasing the number of devices they own — the average household now has 25 devices, doubling the 11 they had in 2019* — making marketers rethink ad campaigns beyond single-device conversions. There’s also the emergence of cookieless channels, such as Connected TV (CTV), that present a new way for advertisers to reach customers.

As digital marketing transitions into a new era, marketers need a way to measure the impact of their ad campaigns across multiple devices and, crucially, without cookies.

Consumers are increasing the number of devices they own — the average household now has 25 devices

In Benchmarks for a Cookieless World: Your Cheat Sheet to Compete in the New Open Web, we lay out the solution for marketers to engage in this evolving digital landscape, as well as share the current benchmarks for cookieless ad campaigns across existing channels and CTV. You’ll also discover why this time of change — what we’re calling the New Open Web — presents an exciting opportunity for marketers and consumers alike.

Audio Girl - Side Image - Optimized
Download Benchmarks for a Cookieless World: Your Cheat Sheet to Compete in the New Open Web to Learn:

The Power of People-Based Advertising in the Multi-Device and Cookieless World
Discover how people-based advertising allows marketers to move beyond third-party cookies and reach individuals across their devices.

Advertising Benchmarks to Achieve — if Not Surpass — in Existing Channels and CTV
Learn the current benchmarks for people-based advertising, including click-through rate, completion rate and conversion rate across various verticals, and see where the results already surpass cookie-based ad campaigns.

How Digital Advertising Can Evolve in the New Open Web
Explore how marketers and consumers can make the most of the end of cookies to remake digital advertising for the better in the New Open Web.

For questions about this guide, contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.

dots

DOWNLOAD THE REPORT

"*" indicates required fields

Programmatic Advertising for the 2024 Election Political White Paper Programmatic Advertising for the 2024 Election Get the Guide The 2024 presidential… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World MARCH 2023   ■… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 White Paper Three Key Areas of Focus for Marketers In 2023 AUGUST 2022   ■… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… Benchmarks for a Cookieless World Your Cheat Sheet to Compete in the New Open Web… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout - but 2022 is shaping up to be… Read More
Demystifying Data Lakes Data Lakes White Paper Demystifying Data lakes APRIL 2021   ■   WHITE PAPERS Get… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Measurement Tactics for a Cookieless World A 4-Step Guide to Proving the Value of Your… Read More
Digital Audio Advertising: A 101 Guide Audio Marketing Digital Audio Advertising: A 101 Guide JUNE 2022   ■   WHITE PAPERS… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
TV’s Role in an Omnichannel World Omnichannel Measurement Television’s role in today’s increasingly omnichannel world is changing – what worked in… Read More
Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60 billion on programmatic advertising – and it is… Read More
Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
Programmatic Advertising for Pharma Marketers Finding Success in a World with Ever-Evolving Privacy Concerns Programmatic Advertising for Pharma Marketers NOVEMBER… Read More
Demystifying Quick Service Restaurant Customers With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising Learn About the Benefits of Going People-Based The Definitive Guide to People-Based Advertising WHITE PAPERS… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.