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How AI is Transforming Programmatic Advertising

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Innovation in artificial intelligence (AI) has changed the world over the last few years. From major to mundane tasks, AI tools are transforming how we do, well, everything.

Now, the AI revolution — what we at Viant call Autonomous Advertising — is coming to digital advertising.

In our latest guide, How AI is Transforming Programmatic Advertising, we share how we’re making our Autonomous Advertising vision a reality in 2024 with AI-powered tools to help advertisers streamline campaign planning, execution and measurement.

In this guide, you’ll discover how marketers can:

  • Optimize spend to help lower CPM costs with the Bid Optimizer
  • Receive data-driven recommendations to improve or augment a campaign with AI Recommendations
  • Streamline campaign setup and do deep data analysis — without the need for a team of data scientists — to gain actionable insights about target audiences with Chat with Data
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