Skip to content

TV Viewability in the Age of the Distracted Viewer

Today, the vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

The good news is, it’s possible to break through the noise and distraction of competing screens. And we can show you how.

Viant’s new report, TV Viewability in the Age of the Distracted Viewer, dives into the challenges facing television advertising in 2018 – everything from second-screen distraction to the DVR and rise of OTT – and explains how an effective cross-device strategy can help marketers achieve their goals.

This report reveals:

TARGETING COMPANION DEVICES OF TV VIEWERS

Many people are reaching for a companion device like a phone or laptop while watching TV. This report takes a look at how to retarget TV viewers on their companion devices while they’re in front of the TV as well as the impact retargeting can have on conversion.

REACHING VIEWERS WITH OVER-THE-TOP (OTT) CONTENT

Marketers must leverage TV viewers’ increasing alternatives to linear TV, especially over-the-top (OTT) content. Learn why and how marketers are using OTT content to reach viewers in a television-like environment.

CREATING AN ADVERTISING STRATEGY FOR DIFFERENT TYPES OF TV PROGRAMMING

It’s important for marketers to pay attention to the TV programming type. This report gives insight into why you need a different marketing strategy to reach Big Bang Theory fans versus viewers of the Today Show.

Download the report to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing department at growthmarketing@viantinc.com.

dots

Download The Report

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World Emerging channels such as digital out-of-home (DOOH), streaming audio and connected TV (CTV) have presented… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up to be a monumental year for digital advertising. An uncertain economic… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… It’s well known that the days of the third-party cookie are coming to an end.… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout — but 2022 is shaping up to be… Read More
Demystifying Data Lakes By 2025, it is estimated that the digital universe will create 463 exabytes of data… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… There’s never been more pressure to prove the value of your marketing efforts, which means… Read More
Digital Audio Advertising: A 101 Guide In 2020, US adults turned from terrestrial radio to digital audio due in large part… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
TV’s Role in an Omnichannel World Television’s role in today’s increasingly omnichannel world is changing – what worked in 2015 won’t… Read More
Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60 billion on programmatic advertising – and it is… Read More
Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
Programmatic Advertising for Pharma Marketers INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Demystifying Quick Service Restaurant Customers With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… CALCULATOR FORRESTER CONSULTING TOTAL ECONOMIC IMPACT™ CALCULATOR FOR ADELPHIC, THE VIANT DSP Calculate the potential return… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.