Skip to content

The Total Economic Impact of Adelphic, the Viant DSP - Study

Understanding the ROAS and ROI of People-Based Advertising

Even though Google pushed off terminating cookies until 2024, digital advertising has largely moved on. As of today, over 76% of bid requests are cookieless.1

In anticipation of the fast-approaching world without cookies, people-based advertising has emerged as a solution to navigate this new landscape – and provide a meaningful return on ad spend (ROAS) and return on investment (ROI).

Viant’s recently commissioned Forrester Total Economic Impact™ study2, The Total Economic Impact™ of Adelphic, the Viant DSP, examines the cost-benefit analysis of people-based advertising and shares how a composite organization* using Viant’s Adelphic DSP, benefits over three years. Achieved an
ROI of
143% Boosted
ROAS by
20% Increased Reach
and Impressions
238% by year 3

Plus more! Download the study ›

“If you want net-new opportunities to reach real customers at a scalable cost for you, your agency and your client, then taking a platform like Viant’s DSP Adelphic in-house is the way to go.”

Chief Marketing Officer of an advertising agency

IN DISCUSSION

EXAMINING THE TOTAL ECONOMIC IMPACT OF WORKING WITH VIANT’S ADELPHIC DSP

Tune in to our recent webinar with Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, Viant EVP of Operations Paul Oronoz and guest speaker, Forrester Total Economic Impact™ Consultant, Courtenay O’Connor, to hear more about the study and Forrester’s analysis of people-based advertising.

▷ Watch Recording

1 Viant, World Without Cookies Bidstream, March 2022

2 Forrester Consulting Total Economic Impact™ study commissioned by Viant, The Total Economic Impact™ of Adelphic, The Viant DSP, 2022

* Results may vary – for further details, see the report

dots

DOWNLOAD THE REPORT

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World Emerging channels such as digital out-of-home (DOOH), streaming audio and connected TV (CTV) have presented… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up to be a monumental year for digital advertising. An uncertain economic… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… It’s well known that the days of the third-party cookie are coming to an end.… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout — but 2022 is shaping up to be… Read More
Demystifying Data Lakes By 2025, it is estimated that the digital universe will create 463 exabytes of data… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… There’s never been more pressure to prove the value of your marketing efforts, which means… Read More
Digital Audio Advertising: A 101 Guide In 2020, US adults turned from terrestrial radio to digital audio due in large part… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
TV’s Role in an Omnichannel World Television’s role in today’s increasingly omnichannel world is changing – what worked in 2015 won’t… Read More
Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60 billion on programmatic advertising – and it is… Read More
Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
Programmatic Advertising for Pharma Marketers INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Demystifying Quick Service Restaurant Customers With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… CALCULATOR FORRESTER CONSULTING TOTAL ECONOMIC IMPACT™ CALCULATOR FOR ADELPHIC, THE VIANT DSP Calculate the potential return… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.