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The Total Economic Impact of Adelphic, the Viant DSP - Study

Understanding the ROAS and ROI of People-Based Advertising

Even though Google pushed off terminating cookies until 2024, digital advertising has largely moved on. As of today, over 76% of bid requests are cookieless.1

In anticipation of the fast-approaching world without cookies, people-based advertising has emerged as a solution to navigate this new landscape – and provide a meaningful return on ad spend (ROAS) and return on investment (ROI).

Viant’s recently commissioned Forrester Total Economic Impact™ study2, The Total Economic Impact™ of Adelphic, the Viant DSP, examines the cost-benefit analysis of people-based advertising and shares how a composite organization* using Viant’s Adelphic DSP, benefits over three years. Achieved an
ROI of
143% Boosted
20% Increased Reach
and Impressions
238% by year 3

Plus more! Download the study ›

“If you want net-new opportunities to reach real customers at a scalable cost for you, your agency and your client, then taking a platform like Viant’s DSP Adelphic in-house is the way to go.”

Chief Marketing Officer of an advertising agency



Tune in to our recent webinar with Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, Viant EVP of Operations Paul Oronoz and guest speaker, Forrester Total Economic Impact™ Consultant, Courtenay O’Connor, to hear more about the study and Forrester’s analysis of people-based advertising.

▷ Watch Recording

1 Viant, World Without Cookies Bidstream, March 2022

2 Forrester Consulting Total Economic Impact™ study commissioned by Viant, The Total Economic Impact™ of Adelphic, The Viant DSP, 2022

* Results may vary – for further details, see the report



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