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Explore the latest articles from our thought leaders


Advertising During the Emmys is Worth it – if You’re One of These Brands

Advanced TV Encyclopedia: OTT, CTV and Beyond

Beach Bums Have Distinct TV Preferences

4 Things to Know Before Including DOOH In Your Marketing Mix

What Beverage Partnerships Make Sense for Rock, Country and Hip-Hop Festivals

How Viant Makes Programmatic Traders’ Lives Easier

5 Questions to Ask a Prospective Location Data Partner

Cuebiq on Location Data Advancements and How Privacy Plays a Role

TargetSpot on the Rise of Digital Audio, Consumers’ Growing ‘Addiction’

What Marketers Need to Know About African-American Millennials

Inscape on the Power of Automatic Content Recognition and Trends in TV Consumption

Q&A: How Marketers Can Leverage Mobile App Data

In-Housing Your Programmatic: Top Five Interview Questions for Prospective Talent

Why Second-Party Data Matters for Your Advertising Strategy: A Guide

How the Air Force Changed One Viant Employee’s Life and Career

How Machine Learning Can Solve Your Viewability Challenges

Programmatic Ad Spending Forecast: In-housing Remains a Hot Topic

Dun & Bradstreet on How and Why Data is Critical to B2B Success

FreeWheel’s Justin Beere on trends in Connected TV
