Contobox on Trends in Online and Offline Consumer Purchasing Behavior

Contobox’s GM/SVP of Sales breaks down the affect consumers’ need for convenience has affected the shopping experience online and in-store.

5 Brands That Should/Should Not Be Advertising on Hulu

As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.

7 Steps to Programmatic Success for Pharma Marketers

Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.

Advertising During the Emmys is Worth it – if You’re One of These Brands

Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.

Advanced TV Encyclopedia

All the definitions and acronym explanations that today’s TV advertisers need to know.

Beach Bums Have Distinct TV Preferences

Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.

4 Things to Know Before Including DOOH In Your Marketing Mix

Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?

What Beverage Partnerships Make Sense for Rock, Country and Hip-Hop Festivals

When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.

How to Demystify QSR Customers

With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.

The Programmatic Trader’s Ultimate Wish List

No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.