Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Insights

Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.

African-American Millennials: 7 Stats for Black History Month

For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.

The 2020 Women to Watch in Digital Advertising

Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.

Q&A with IRI’s CBD and Cannabis Expert

The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.

CBD Dictionary: All the Terms You Need to Know

There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.

Contobox on Trends in Online and Offline Consumer Purchasing Behavior

Contobox’s GM/SVP of Sales breaks down how consumers’ need for convenience has affected the shopping experience online and in-store.

5 Brands That Should/Should Not Be Advertising on Hulu

As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.

7 Steps to Programmatic Success for Pharma Marketers

Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.

Case Study: How CBD Advertisers Can Drive Six Figures of Additional Sales

A top candy brand used Viant’s demographic and behavioral targeting to increase in-store sales, tactics that can also help brands drive revenue for CBD products.

Advertising During the Emmys is Worth it – if You’re One of These Brands

Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.