Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.
All the definitions and acronym explanations that today’s TV advertisers need to know.
Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.
Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?
When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.
With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.
No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.
A DSP built with traders in mind, our DSP Adelphic knows programmatic traders are the backbone of the advertising industry – and how to make their day-to-day more efficient.
As Game of Thrones enters its final season, we examine how the habits and preferences of the series’ fans have changed over the years.
Looking for a location data partner? First, learn these five key questions to ask to ensure you’re choosing the best fit for your needs.