Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

How do you get the most value from CTV advertising? Digital agency Arm Candy founder and CEO John Lods breaks it down.

How Video Gamers’ Media Habits Changed During Quarantine

By analyzing ACR data, we determined how video game players’ TV and gaming habits changed after the COVID-19 pandemic began and live sports were canceled.

Q&A with WideOrbit’s Programmatic Linear TV Expert

WideOrbit’s EVP and CRO Mike Zinsmeister breaks down the types of brands and advertising agencies that can benefit from programmatic linear TV – and what they need to know about it.

What Marketers Need to Know About Programmatic Linear TV Advertising

WideOrbit’s EVP and CRO Mike Zinsmeister explains what all marketers need to understand about programmatic linear TV – even those experienced in the television space.

Can a Seamless Omnichannel Campaign be Reality?

Our new report “TV’s Role in an Omnichannel World” explores the challenges presented to marketers by today’s quickly evolving advertising landscape.

How Advertisers Can Reach March Madness Fans Despite Canceled Tournament

The 2020 NCAA Tournament has been canceled due to COVID-19 concerns. However, advertisers can still reach tournament viewers who have simply moved elsewhere.

Digital Advertising Book Club: What Female Leaders are Reading Right Now

Honorees of our Women to Watch in Digital Advertising list share the books they love most as well as what they’re reading in 2020.

Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Insights

Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.

African-American Millennials: 7 Stats for Black History Month

For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.

The 2020 Women to Watch in Digital Advertising

Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.