Contobox’s GM/SVP of Sales breaks down the affect consumers’ need for convenience has affected the shopping experience online and in-store.
As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.
Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.
Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.
All the definitions and acronym explanations that today’s TV advertisers need to know.
Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.
Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?
When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.
With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.
No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.