The Evolution of a Game of Thrones Fan

As Game of Thrones enters its final season, we examine how the habits and preferences of the series’ fans have changed over the years.

5 Questions to Ask a Prospective Location Data Partner

Looking for a location data partner? First, learn these five key questions to ask to ensure you’re choosing the best fit for your needs.

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Location data is more powerful than ever before. Cuebiq’s EVP, Data Ecosystem discusses what the significant advancements in the space mean for today’s marketers.

TargetSpot on the Rise of Digital Audio, Consumers’ Growing ‘Addiction’

TargetSpot’s Carolyn Hudson discusses what’s driving the rapid growth of digital audio as well as why the medium is so valuable to today’s marketers.

What Marketers Need to Know About African-American Millennials

As African-American Millennials enter their peak earning years, here’s what marketers need to know to reach this group of influencers with increasing spending power.

Super Bowl Fans are 6x More Likely to Watch the Oscars & Other Unexpected Facts

Some things about Super Bowl fans are obvious … but not everything. Leveraging the Viant Advertising Cloud, we uncovered some unexpected preferences of those who wouldn’t miss the big game for the world.

What Movie Ticket Stubs Tell Us About Brand Preference

Which brands are most appealing to comedy movie fans? What about action and adventure film enthusiasts? Leveraging the Viant Advertising Cloud, we figured it out.

Inscape on the Power of Automatic Content Recognition and Trends in TV Consumption

ACR data is one of the most valuable assets in the TV advertising ecosystem today, but it’s also one of the least-understood pieces of technology. Here’s what marketers need to know about ACR and what it can tell us about TV viewing habits.

Q&A: How Marketers Can Leverage Mobile App Data

Mobile apps can tell us a lot about a user’s interests, hobbies and attributes. App data provider PushSpring explains how to effectively utilize insights gleaned from iOS and Android app audiences.

In-Housing Your Programmatic: Top Five Interview Questions for Prospective Talent

Attracting top talent is one of the biggest hurdles brands face after making the decision to in-house their programmatic. Here’s how to get started.