By analyzing ACR data, we determined how video game players’ TV and gaming habits changed after the COVID-19 pandemic began and live sports were canceled.
WideOrbit’s EVP and CRO Mike Zinsmeister breaks down the types of brands and advertising agencies that can benefit from programmatic linear TV – and what they need to know about it.
WideOrbit’s EVP and CRO Mike Zinsmeister explains what all marketers need to understand about programmatic linear TV – even those experienced in the television space.
Our new report “TV’s Role in an Omnichannel World” explores the challenges presented to marketers by today’s quickly evolving advertising landscape.
The 2020 NCAA Tournament has been canceled due to COVID-19 concerns. However, advertisers can still reach tournament viewers who have simply moved elsewhere.
Honorees of our Women to Watch in Digital Advertising list share the books they love most as well as what they’re reading in 2020.
Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.
For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.
Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.
The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.