Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.
For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.
Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.
The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.
There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.
Contobox’s GM/SVP of Sales breaks down how consumers’ need for convenience has affected the shopping experience online and in-store.
As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.
Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.
A top candy brand used Viant’s demographic and behavioral targeting to increase in-store sales, tactics that can also help brands drive revenue for CBD products.
Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.