Advanced TV Encyclopedia

All the definitions and acronym explanations that today’s TV advertisers need to know.

Beach Bums Have Distinct TV Preferences

Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.

4 Things to Know Before Including DOOH In Your Marketing Mix

Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?

What Beverage Partnerships Make Sense for Rock, Country and Hip-Hop Festivals

When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.

How to Demystify QSR Customers

With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.

The Programmatic Trader’s Ultimate Wish List

No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.

How Our DSP Makes Programmatic Traders’ Lives Easier

A DSP built with traders in mind, our DSP Adelphic knows programmatic traders are the backbone of the advertising industry – and how to make their day-to-day more efficient.

The Evolution of a Game of Thrones Fan

As Game of Thrones enters its final season, we examine how the habits and preferences of the series’ fans have changed over the years.

5 Questions to Ask a Prospective Location Data Partner

Looking for a location data partner? First, learn these five key questions to ask to ensure you’re choosing the best fit for your needs.

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Location data is more powerful than ever before. Cuebiq’s EVP, Data Ecosystem discusses what the significant advancements in the space mean for today’s marketers.