At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape. Gone are the days of walled gardens and ad experiences that are repetitive as well as invasive. In the New Open Web, we can enjoy the rich storytelling digital advertising has to offer while respecting the privacy that consumers want and deserve.
