White Papers Archive
Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.
![](https://www.viantinc.com/wp-content/uploads/2024/06/Image-of-a-Stethoscope-Preview-Image.webp)
Personalizing the Care Experience in 2024
![](https://www.viantinc.com/wp-content/uploads/2024/04/Image-of-a-miminial-modern-living-room-with-a-TV-Hero-Featured-Image-Optimized.jpg)
Measuring the Impact of Your Connected TV (CTV) Campaigns
![](https://www.viantinc.com/wp-content/uploads/2024/03/How-AI-is-Transforming-Programmatic-Advertising-Featured-Image-Optimized.webp)
How AI is Transforming Programmatic Advertising
![](https://www.viantinc.com/wp-content/uploads/2022/12/Political-White-Paper-Feature-Image.jpg)
Programmatic Advertising for the 2024 Election
![](https://www.viantinc.com/wp-content/uploads/2023/05/Reaching-the-Moveable-Middle-Whitepaper-Hero-Image.jpg)
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS
![](https://www.viantinc.com/wp-content/uploads/2023/03/Hero-image-of-a-woman-sitting-in-a-chair-on-a-boardwalk-using-a-smartphone.jpg)
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
![](https://www.viantinc.com/wp-content/uploads/2023/11/Viant-Three-Key-Areas-of-Focus-for-Marketers-in-2023-Whitepaper-Hero-Image.webp)
White Paper: Three Key Areas of Focus for Marketers in 2023
![](https://www.viantinc.com/wp-content/uploads/2023/11/Viant-Benchmarks-White-Paper-2022-Hero-Image.webp)
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web
![](https://www.viantinc.com/wp-content/uploads/2022/12/Political-White-Paper-Feature-Image.jpg)
Targeted Programmatic Advertising for the 2022 Midterm Campaigns
![](https://www.viantinc.com/wp-content/uploads/2022/12/Demystifying-Viant-Data-Lake-Guide-1.jpg)
Demystifying Data Lakes
![](https://www.viantinc.com/wp-content/uploads/2023/11/Measurement-Tactics-for-a-Cookieless-World-Hero-Image.webp)
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend
![](https://www.viantinc.com/wp-content/uploads/2023/11/Repeating-Images-of-Headphones-Hero-Image-Optimized.webp)
Digital Audio Advertising: A 101 Guide
![](https://www.viantinc.com/wp-content/uploads/2020/06/Adelphic-Rise-of-Ecommerce-White-Paper-Hero.webp)
Behind the Rise of Ecommerce in America
![](https://www.viantinc.com/wp-content/uploads/2022/12/Adelphic-Digital-Out-of-Home-White-Paper.jpg)
Introduction to Digital Out-of-Home
![](https://www.viantinc.com/wp-content/uploads/2022/12/Adelphic-TV-Viewability-in-the-Age-of-the-Distracted-Viewer-White-Paper.jpg)
TV Viewability in the Age of the Distracted Viewer
![](https://www.viantinc.com/wp-content/uploads/2023/11/Definitive-Guide-to-People-Based-Advertising-Featured-Image.webp)
The Definitive Guide to People-Based Advertising
![](https://www.viantinc.com/wp-content/uploads/2022/12/Adelphic-An-Introductory-Guide-to-TV-ACR-Technology-White-Paper.jpg)
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY
![](https://www.viantinc.com/wp-content/uploads/2023/05/persuadables-hero-featured.jpg)
The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Boost ROAS
![](https://www.viantinc.com/wp-content/uploads/2023/04/Forrester-TEI-Preview-Image-Calculator.jpg)
The Total Economic Impact of the Viant DSP – Calculator
![](https://www.viantinc.com/wp-content/uploads/2023/04/BubbleButt-Rooftop-4.jpg)