White Papers Archive
Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.
Measuring the Impact of Your Connected TV (CTV) Campaigns
How AI is Transforming Programmatic Advertising
Programmatic Advertising for the 2024 Election
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
White Paper: Three Key Areas of Focus for Marketers in 2023
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web
Targeted Programmatic Advertising for the 2022 Midterm Campaigns
Demystifying Data Lakes
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend
Digital Audio Advertising: A 101 Guide
Behind the Rise of Ecommerce in America
Introduction to Digital Out-of-Home
TV Viewability in the Age of the Distracted Viewer
The Definitive Guide to People-Based Advertising
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY
The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Boost ROAS
The Total Economic Impact of the Viant DSP – Calculator
The Total Economic Impact™ of the Viant DSP — Understanding the ROAS and ROI of People-Based Advertising
