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White Papers Archive

Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.

Programmatic for the People: Succeeding in Today’s Media Landscape

Personalizing the Care Experience in 2024

Measuring the Impact of Your Connected TV (CTV) Campaigns

How AI is Transforming Programmatic Advertising

Programmatic Advertising for the 2024 Election

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World

White Paper: Three Key Areas of Focus for Marketers in 2023

Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web

Targeted Programmatic Advertising for the 2022 Midterm Campaigns

Demystifying Data Lakes

Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend

Digital Audio Advertising: A 101 Guide

Behind the Rise of Ecommerce in America

Introduction to Digital Out-of-Home

TV Viewability in the Age of the Distracted Viewer

The Definitive Guide to People-Based Advertising

AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY

The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Boost ROAS

The Total Economic Impact of the Viant DSP – Calculator