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White Papers Archive

Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.

Programmatic Advertising for the 2024 Election

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World

White Paper: Three Key Areas of Focus for Marketers in 2023

Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web

Targeted Programmatic Advertising for the 2022 Midterm Campaigns

Demystifying Data Lakes

Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend

Digital Audio Advertising: A 101 Guide

Behind the Rise of Ecommerce in America

TV’s Role in an Omnichannel World

Programmatic Advertising In The Trenches

Introduction To Programmatic Advertising: In-housing For Brands

Introduction to Digital Out-of-Home

Programmatic Advertising for Pharma Marketers

Demystifying Quick Service Restaurant Customers

TV Viewability in the Age of the Distracted Viewer

The Definitive Guide to People-Based Advertising


The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Boost ROAS