White Papers Archive
Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.
Programmatic Advertising for the 2024 Election
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
White Paper: Three Key Areas of Focus for Marketers in 2023
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web
Targeted Programmatic Advertising for the 2022 Midterm Campaigns
Demystifying Data Lakes
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend
Digital Audio Advertising: A 101 Guide
Behind the Rise of Ecommerce in America
TV’s Role in an Omnichannel World
Programmatic Advertising In The Trenches
Introduction To Programmatic Advertising: In-housing For Brands
Introduction to Digital Out-of-Home
Programmatic Advertising for Pharma Marketers
Demystifying Quick Service Restaurant Customers
TV Viewability in the Age of the Distracted Viewer
The Definitive Guide to People-Based Advertising
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY
