Blog
Explore the latest articles from our thought leaders
Christmas Ad Planning in July
Boosting Performance with Viant’s AI Bid Optimizer
Sports Are, Again and Still, Eyeing Streaming
Building the Future of Advertising: Viant’s Role in the CTV Revolution
Moving Beyond Revenge Travel Into an Endless Summer of Possibilities
Political Advertising Dollars Flow to CTV
What Gen Z Is Watching and How Advertisers Can Reach the Next Generation of Streamers
Prioritizing First-Party Data in the Cookieless World of Digital Advertising
Get Straight A’s On Your Back-to-School Advertising Campaign
Closing the Loop on CTV Measurement
New Ways to Succeed in Digital Advertising’s Post-Cookie World
Why and How New Data Privacy Laws Can Be a Win for Advertisers
Streaming May Bring Home Gold at the Summer Olympics
Driving Accurate Reach and Frequency with Viant Audiences
Making Post-Cookie Measurement Goals No Problem with Viant
What January Tells Us About Digital Advertising in 2024
Bet on Better Reach and Measurement with CTV This March Madness
CTV and the 2024 Election: Q&A with Senior Account Executive Mike Muller
3 Ways to Succeed in the “Secret” Quarter: Q5
