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Programmatic Strategy

AI-based Automation Drives the Next Digital Advertising Breakthrough 
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Future-proofing your post-cookie digital advertising campaigns 
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Streamlining Today’s Supply Path with Direct Access: A Q&A with Viant SVP of Business Development Tom Wolfe
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Supply Path Optimization Cools Off Overheated Ad Supply Chains
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Is Native Advertising Worthy of a Bigger Campaign Role?
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What Retail Marketers Miss Without Personalization or Channel Diversity
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Why Marketers Shouldn’t Sweat the Post-Cookie Shift
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Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant
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Supply Path Optimization Gains Critical Ad Community Support
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