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Programmatic Strategy

Programmatic Strategy

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8 min read

Streamlining Today’s Supply Path with Direct Access: A Q&A with Viant SVP of Business Development Tom Wolfe
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Programmatic Strategy

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8 min read

Supply Path Optimization Cools Off Overheated Ad Supply Chains
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Programmatic Strategy

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8 min read

Is Native Advertising Worthy of a Bigger Campaign Role?
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Programmatic Strategy

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8 min read

What Retail Marketers Miss Without Personalization or Channel Diversity
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Programmatic Strategy

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8 min read

Why Marketers Shouldn’t Sweat the Post-Cookie Shift
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Programmatic Strategy

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8 min read

Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant
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Programmatic Strategy

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8 min read

Supply Path Optimization Gains Critical Ad Community Support
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Programmatic Strategy

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8 min read

How Sportsbooks Avoid Risky Bets to Scale Audiences
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Programmatic Strategy

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8 min read

Cannabis Advertising & Marketing Platforms
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