Blog / Programmatic Strategy Programmatic Strategy Programmatic Strategy • 8 min read Platform Updates: Viant Launches CTV Attention Targeting & Reporting Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read Platform Updates: New Viant Deals Marketplace Improves Advertiser CTV Value Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Measurement • 8 min read Incrementality Testing: A Marketer’s Guide to Measuring Ad Lift Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read The Psychology of Ad Blindness (And How to Beat It) Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read Omnichannel Advertising Metrics and KPIs: What to Track Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. CTV • 8 min read From Genre to Scene: The Evolution of CTV Audience & Contextual Targeting Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read Programmatic Ad Targeting: Key Types and How They Improve Audience Reach Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read Deterministic Householding: Precise Targeting Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Programmatic Strategy • 8 min read Brand Safety vs Brand Suitability: What Advertisers Need to Know Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. 1 2 3 … 15 Next »
