U.S. Automotive OEM Increases Incremental Lift and ROI with Viant

Drive visits to local dealerships and service revenue.

• CRM + Viant Household ID Matching
• Cross-Device Media Execution
• Frequency & Retargeting Management Based on Exposures

To drive local dealership service revenue for their leading U.S. Automotive OEM client, Concentrix looked to Viant’s people-based advertising technology.

By leveraging Viant’s Household ID, which links consumers and their devices to known households, the agency ensured accurate reach and frequency when reaching target audiences across media channels.

As a result, Concentrix’s cross-device campaign with Viant effectively matched and scaled local dealership CRM segments, averaging 2,300 individuals per segment over 1,200 local markets, and achieved a successful 4.2% incremental lift and $18 ROI.

All Results

• 4.2% Incremental Lift
• 3,855 Incremental Repair Orders
• $1.9M Incremental Revenue
• $18 ROI (Return On Investment)