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Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Results

%

OVERALL LIFT

%

BUY RATE INCREASE

GOAL

Understand the impact of dedicated automotive maintenance care, service and after sales campaigns

SOLUTIONS LEVERAGED

  • Viant Household ID
  • S&P Global Mobility Integrated Partnership
  • Polk Signals Data

HOW THEY DID IT

Viant’s first-of-its-kind vehicle service report, which deterministically matched S&P Global Mobility’s Polk Signals data to the Viant Household ID, showed a 35% incremental lift in conversions and increased buy rate for those exposed to the CTV-focused, omnichannel service campaign.

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