National Furniture Retailer Achieves 3x Conversions with Viant

Increase site visits and online purchases.

• Viant® Household ID
• ML Predictive Segments
• Conversions Reporting

To help drive site visits and increase purchases, a National Furniture Retailer leveraged Viant’s proprietary machine-learning (ML) predictive segments.

Leveraging Viant’s Data Platform, custom ML segments were built using the retailer’s first-party pixel data from all site actions, together with Viant’s household data, and then activated across best-in-class CTV inventory. Using conversion lift reporting, the ML segments showed an increase of three times as many orders as the original audience targeting segments.