Regional College Achieves 628% Lift in Online Actions with Viant

Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign.

Results

LIFT IN ONLINE ACTIONS

LIFT FROM CTV

eCPA FROM ONLINE APPLICATIONS

GOAL

Increase prospective student online engagement and ultimately student enrollment

SOLUTIONS LEVERAGED

Viant® Household ID
Direct-match third party data partners
Omnichannel DSP
Conversion Lift Reporting

HOW THEY DID IT

Conversion Lift Reporting — available directly within Viant’s DSP — shared that the regional college’s omnichannel campaign across CTV, OLV, digital audio and display yielded a 628% lift in online actions. Advanced Reporting also highlighted the importance of cross-channel attribution, as 40% of target audiences applied to the college on a different device than initial ad exposure and, specifically, conversion lift was 5X higher for those retargeted on display after they saw an ad via CTV or digital audio.

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