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Case Studies Archive

Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.

Global Pharmaceutical Company Wins with CTV-Only Campaign

Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach

Performance-Focused CTV Campaign Drives Key KPIs

National Insurance Company Attributes More Conversions Using First-Party Data

Global Diabetes Care Brand Drives Brand Awareness with Viant

National Furniture Retailer Achieves 3x Conversions with Viant

U.S. Automotive OEM Increases Incremental Lift and ROI with Viant

How a Public University Drove Conversions with CTV and Digital Audio

Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Tying CTV Ads to Mobile App Attribution with Viant

Regional College Achieves 628% Lift in Online Actions with Viant 

Proving the Impact of Digital Ads on Offline Sales with Viant’s DSP

Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP

How a Hotel Company Lowered CPA with Viant’s DSP

The Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign

Why an athletic footwear brand went cookieless for their latest campaign

A B2B Digital Marketing Agency Goes Cookieless and Maximizes Lead Conversions

National Retail Pharmacy Increases Sales with Viant’s Cookieless Solution

How Viant’s DSP Helped Johnsonville Sausage Turn New Customers into Loyalists

How Incrementality Testing Helped Direct – to – Consumer Toy Subscription Company Drive Sign-Ups


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