Case Studies Archive
Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.
![](https://www.viantinc.com/wp-content/uploads/2024/07/tech-background-hero-optimized.webp)
Viant and Havas Drive Success in Landmark Cookieless Test
![](https://www.viantinc.com/wp-content/uploads/2023/04/Image-of-a-Connected-TV-on-a-living-room-wall-near-a-window.jpg)
Global Pharmaceutical Company Wins with CTV-Only Campaign
![](https://www.viantinc.com/wp-content/uploads/2024/05/Image-of-circuit-board-Hero-Featured-Image-Optimized.webp)
Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach
![](https://www.viantinc.com/wp-content/uploads/2024/04/Image-of-a-living-room-with-a-TV-Hero-Featured-Image-Optimized.webp)
Performance-Focused CTV Campaign Drives Key KPIs
![](https://www.viantinc.com/wp-content/uploads/2024/03/Viant-Case-Study-First-Party-Data-Measurement-Hero-Optimized-B.webp)
National Insurance Company Attributes More Conversions Using First-Party Data
![](https://www.viantinc.com/wp-content/uploads/2023/10/Graphic-of-an-abstract-drop-of-blood-and-sugar-cubes-Hero-Image-9.webp)
Global Diabetes Care Brand Drives Brand Awareness with Viant
National Furniture Retailer Achieves 3x Conversions with Viant
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant
How a Public University Drove Conversions with CTV and Digital Audio
![](https://www.viantinc.com/wp-content/uploads/2023/04/Image-of-cars-driving-on-a-coastal-road.jpg)
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement
![](https://www.viantinc.com/wp-content/uploads/2023/05/Image-of-a-Connected-TV-on-a-living-room-showing-grocries-being-delivered.jpg)
Tying CTV Ads to Mobile App Attribution with Viant
![](https://www.viantinc.com/wp-content/uploads/2023/04/Image-of-a-regional-college-campus.jpg)
Regional College Achieves 628% Lift in Online Actions with Viant
![](https://www.viantinc.com/wp-content/uploads/2023/03/image-of-a-shopping-mall-hero.jpg)
Proving the Impact of Digital Ads on Offline Sales with Viant’s DSP
![](https://www.viantinc.com/wp-content/uploads/2022/11/Viant-Case-Study-Sugar-Substitute-Hero-Image-2a.webp)
Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP
![](https://www.viantinc.com/wp-content/uploads/2023/10/Viant-Case-Study-Hotel-Company-Hero-Image.webp)
How a Hotel Company Lowered CPA with Viant’s DSP
![](https://www.viantinc.com/wp-content/uploads/2023/10/Viant-Case-Study-Online-Sportsbook-and-Casino-Hero-Image.webp)
The Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign
![](https://www.viantinc.com/wp-content/uploads/2023/10/Viant-Case-Study-National-Footwear-Brand-Hero-Image.webp)
Why an athletic footwear brand went cookieless for their latest campaign
![](https://www.viantinc.com/wp-content/uploads/2022/12/Adelphic-B2B-Digital-Marketing-Agency-Case-Study-Featured.jpg)
A B2B Digital Marketing Agency Goes Cookieless and Maximizes Lead Conversions
![](https://www.viantinc.com/wp-content/uploads/2022/12/Case-Study-National-Retail-Pharmacy-Store-Aisle-Featured.jpg)
National Retail Pharmacy Increases Sales with Viant’s Cookieless Solution
![](https://www.viantinc.com/wp-content/uploads/2021/12/Viant-Adelphic-DSP-Johnsonville-Case-Study-Hero.jpg)
How Viant’s DSP Helped Johnsonville Sausage Turn New Customers into Loyalists
STAY IN THE LOOP WITH OUR NEWSLETTER
Sign up to get Viant news and announcements delivered straight to your inbox.
Sign up to get Viant news and announcements delivered straight to your inbox.