Uncover the latest industry research and learn how our clients are leveraging the Viant® Advertising Cloud to reach their target audiences.
This auto manufacturer took advantage of Viant’s ability to deterministically tie cross-channel digital media to dealership sales.
This global candy manufacturer leveraged Viant’s targeting capabilities to drive in-store sales of its flagship product by executing a cross-device video campaign.
This energy drink brand leveraged Viant and Adelphic's real-time reporting and optimization to determine which ad formats drove the most in-store sales.
This global automaker took back control and gained transparency by stepping outside the walled gardens with an open, people-based approach.
Leveraging Viant's self-service DSP, Adelphic, this mobile device maker used our granular device ID targeting to drive new phone purchases and upgrades.
This streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.
This global soft drink brand executed and measured a TV + digital campaign to promote the debut of its new custom bottles with the help of Viant's TV solution and people-based advertising platform.
A national fitness retail chain leveraged Viant's multi-channel attribution to accurately measure the impact of their TV ads on digital exposure.
Viant helped a premium television network drive a 46% uplift in tune-in to the season 7 premiere of its major TV comedy series by targeting loyal viewers and non-subscribers.
Viant helped a top 5 automaker bridge the gap between TV and digital, achieving 3x cost-per-point efficiency versus their original spot TV only approach.
Leveraging Viant's robust targeting and measurement capabilities, this major cable channel executed a cross-screen campaign to promote the second season of its original TV series.
This prominent jewelry retailer leveraged Viant's TV ACR tools and people-based advertising solutions to deliver and measure a cross-channel campaign across TV, digital, and their offline stores.
A top 5 CPG brand approached Viant to help them drive cross device awareness of their juice brand by targeting a specific demographic of female consumers, age 35-64, with video content.
