Case Study: Popular Footwear Brand
A well-known footwear brand drove sales among new and lapsed customers by leveraging Viant’s proprietary device graph and using purely prospecting campaigns.
Case Study: Video Game Developer
A premier video game developer aimed to create awareness as its top-selling game launched on a new platform by leveraging Viant’s device graph to retarget audiences exposed to a digital out-of-home campaign.
Case Study: Home Furniture Brand
Viant partnered with a location data firm to achieve uplift in driving visits to a home furniture brand's locations as well as measure the level of consumer engagement.
Case Study: Home Improvement Retailers
Viant's deterministic audience targeting helped two home improvement retailers attain strong lift in buyer penetration and spend during key seasonal promotions.
Case Study: Asian Automaker
This auto manufacturer took advantage of Viant’s ability to deterministically tie cross-channel digital media to dealership sales.
Case Study: Candy Manufacturer
This global candy manufacturer leveraged Viant’s targeting capabilities to drive in-store sales of its flagship product by executing a cross-device video campaign.
Case Study: Energy Drink Brand
This energy drink brand leveraged Viant and Adelphic's real-time reporting and optimization to determine which ad formats drove the most in-store sales.
Case Study: Global Automaker
This global automaker took back control and gained transparency by stepping outside the walled gardens with an open, people-based approach.
Case Study: Mobile Device Manufacturer
Leveraging Viant's self-service DSP, Adelphic, this mobile device maker used our granular device ID targeting to drive new phone purchases and upgrades.
Case Study: Streaming Provider
This streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.
Case Study: Global Soft Drink Brand
This global soft drink brand executed and measured a TV + digital campaign to promote the debut of its new custom bottles with the help of Viant's TV solution and people-based advertising platform.
Case Study: Retail Fitness Chain
A national fitness retail chain leveraged Viant's multi-channel attribution to accurately measure the impact of their TV ads on digital exposure.
Case Study: Premium Television Network
Viant helped a premium television network drive a 46% uplift in tune-in to the season 7 premiere of its major TV comedy series by targeting loyal viewers and non-subscribers.
Case Study: Top 5 Global Vehicle Brand
Viant helped a top 5 automaker bridge the gap between TV and digital, achieving 3x cost-per-point efficiency versus their original spot TV only approach.
Case Study: Major Cable Channel
Leveraging Viant's robust targeting and measurement capabilities, this major cable channel executed a cross-screen campaign to promote the second season of its original TV series.
Case Study: Jewelry Retailer
This prominent jewelry retailer leveraged Viant's TV ACR tools and people-based advertising solutions to deliver and measure a cross-channel campaign across TV, digital, and their offline stores.
Case Study: Top 5 CPG Brand
A top 5 CPG brand approached Viant to help them drive cross device awareness of their juice brand by targeting a specific demographic of female consumers, age 35-64, with video content.
