Skip to content

Blog / Programmatic Strategy

Programmatic Strategy

Data Lakes are Having a Moment – Here’s Why
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
Solving Programmatic Staffing Shortages for Ad Agencies
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
Digital Marketing Attribution Technology
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
What is World Without Cookies? How Viant’s Software is Providing a New Way Forward
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
What Do We Mean When We Talk About Transparency in Digital Marketing?
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
Are Email Identifiers Enough to Replace Cookies?
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
The 4 Truths About CTV and Ad Fraud
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
How to Evaluate a DSP’s Measurement Capabilities
Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.