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VIANT SUCCESS STORIES

Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.

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CTV & Audio Boost Public University Conversions

Learn how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.
Viant First-to-Market Measurement: City of Hope — From Impression to Appointments

IPROSPECT | HEALTH & PHARMA
How Adstra’s Highly Specialized Caregiver Audiences Drive Impact
Tambourine Agency Drives Travel Conversions for St. Kitts with Live Sports
Non-Profits Drive Donations with Viant and Wiland
Agency Dunn&Co Drives Incremental Revenue for Their Chain Restaurant Client with Viant
Betting Big on AI Generates iGaming brand 43% Lift in Impressions
Harrah’s Cherokee Casino Resort Hits the Jackpot with 62Above and Viant
How Viant & AMP Doubled ROAS for a National Restaurant & CPG Brand
Viant and Havas Drive Success in Landmark Cookieless Test

Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
Global Pharmaceutical Company Wins with CTV-Only Campaign

A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad.
Viant’s AI Bid Optimizer™ Tool Enables Media Cost Savings to Drive Incremental Reach

Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant.
Performance-Focused CTV Campaign Drives Key KPIs

Discover how this retailer successfully shifted its linear strategy to Connected TV.
National Insurance Company Attributes More Conversions Using First-Party Data

Discover how using first-party data for measurement led to better results for this National Insurance Company.
Global Diabetes Care Brand Drives Brand Awareness with Viant

Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.
National Furniture Retailer Achieves 3x Conversions with Viant

Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant

Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
How a Public University Drove Conversions with CTV and Digital Audio

Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign.
Tying CTV Ads to Mobile App Attribution with Viant

Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign.