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VIANT SUCCESS STORIES

Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.

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How Adstra’s Highly Specialized Caregiver Audiences Drive Impact
Tambourine Agency Drives Travel Conversions for St. Kitts with Live Sports
Non-Profits Drive Donations with Viant and Wiland
Agency Dunn&Co Drives Incremental Revenue for Their Chain Restaurant Client with Viant
Betting Big on AI Generates iGaming brand 43% Lift in Impressions
Harrah’s Cherokee Casino Resort Hits the Jackpot with 62Above and Viant
How Viant & AMP Doubled ROAS for a National Restaurant & CPG Brand
Viant and Havas Drive Success in Landmark Cookieless Test

Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
Global Pharmaceutical Company Wins with CTV-Only Campaign

A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad.
Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach

Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant.
Performance-Focused CTV Campaign Drives Key KPIs

Discover how this retailer successfully shifted its linear strategy to Connected TV.
National Insurance Company Attributes More Conversions Using First-Party Data

Discover how using first-party data for measurement led to better results for this National Insurance Company.
Global Diabetes Care Brand Drives Brand Awareness with Viant

Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.
National Furniture Retailer Achieves 3x Conversions with Viant

Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant

Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
How a Public University Drove Conversions with CTV and Digital Audio

Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign.
Tying CTV Ads to Mobile App Attribution with Viant

Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign.
Regional College Achieves 628% Lift in Online Actions with Viant 

Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign.
Proving the Impact of Digital Ads on Offline Sales with Viant’s DSP

Discover how this regional appliance store realized an 8.7% lift in conversions leveraging offline conversion attribution in Viant’s Adelphic DSP.