With Rx information for over 200 million active patients and over the counter SKU level insights for more than 100 million households, leverage Viant's® people-based platform to better understand health-related product purchases.
Viant Pharma helps advertisers target consumers based on Rx and OTC information, as well as other types of industry related medical data.
By unlocking the power of digital, marketers can develop strategic campaign initiatives aligned with their target Rx and OTC audiences.
Gain key insights with access to 1.8 million prescribers and pharmacy data across grocery, drug, club, and mass retail stores.
Drive OTC purchases, prescriptions, and guide shopper behavior with effective cross-device execution.
Measure and gain a holistic view of campaign performance with access to lift in prescriptions or actual OTC product sales.