Viant Research

Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.

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The Persuadables

The Persuadables

Rubinson Partners, NCS, and Viant partnered together in this new research report which uncovers how recency-based ad targeting can significantly improve ROAS and campaign effectiveness.

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The Anatomy of an Auto Shopper

The Anatomy of an Auto Shopper

Viant’s white paper examines the key spending and lifestyle habits of the U.S.’s four biggest auto shopping segments, and how digital disruption is impacting the auto industry.

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An Introductory Guide to TV ACR Technology

An Introductory Guide to TV ACR Technology

Viant's guide provides an in-depth look at how ACR technology works, what kind of measurement advertisers can expect, and best practices for selecting an ACR partner.

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Examining the Three Heaviest Spending Retail Shoppers

Examining the Three Heaviest Spending Retail Shoppers

Viant partnered with Nielsen in this new research report to uncover key retail insights into the three highest spending consumer segments and how best to reach them.

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The Anatomy of a Department Store Shopper

The Anatomy of a Department Store Shopper

Viant's research white paper explores the shopping behavior and lifestyle habits of consumers at three top national department stores: Nordstrom, Macy's, and Kohl's.

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Hispanic American Auto Buyers

Hispanic American Auto Buyers

Viant partnered with Millward Brown to produce a research report examining the shopping and media consumption habits of Hispanic Americans.

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Unlocking Growth in Retail Through the Application of the 80/20 Rule

Unlocking Growth in Retail Through the Application of the 80/20 Rule

Viant's research white paper explores the timely relevance of the "Pareto Principle" within the Department Store, Casual Dining and Quick Service Restaurant verticals.

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Video Insights Report: 2015 Year In Review

Video Insights Report: 2015 Year In Review

Viant analyzed thousands of campaigns and tens of billions of ads served through its Vindico ad serving platform in 2015 to provide critical insights into the state of the current video ad landscape.