Uncover the latest industry research and learn how our clients are leveraging the Viant® Advertising Cloud to reach their target audiences.
Viant explores the state of TV advertising, how marketers can best capture viewers' attention and what the future of omnichannel measurement looks like.
Viant’s Adelphic surveyed 250 programmatic traders across the U.S. to get their take on top trends, budget forecasts, emerging channels, career opportunities and more.
Learn how pharmaceutical marketers can achieve success in programmatic advertising while remaining compliant with HIPAA, ITP 2.2 and other privacy regulations.
Digital out-of-home empowers marketers to reach consumers by the masses with personalized and timely messaging. Learn how to leverage this emerging channel.
Learn how QSR marketers can use location and transaction data as well as machine learning to better understand their customers and the differences between them.
Gain exclusive insight into African-American Millennials, who have growing spending power and influence and learn how best to connect with them as they age into their peak earning years.
TV Viewability in the Age of the Distracted Viewer reveals the top challenges facing today’s TV advertisers and how an effective cross-device strategy can help marketers achieve their goals.
Closing the CMO-CFO Digital Divide features insights from CMOs and CFOs at leading U.S. companies and examines digital marketing’s role in bridging the longstanding disconnect between marketing and finance.
The Definitive Guide to People-Based Advertising provides a beginner’s guide to people-based advertising, defining what people-based means today and the key benefits of a people-based approach.
Power of the People examines the current state of people-based marketing and the level of its adoption in the U.S. based on a survey of 250+ brand side digital marketing executives.
Viant's guide explores the key advantages and disadvantages of data lake platforms, and how marketers can decide if a data lake is right for their organization.
Get exclusive data on the fastest growing consumer group in the U.S., and learn how best to reach this bicultural audience with key insights for marketers.
Rubinson Partners, NCS, and Viant partnered together in this new research report which uncovers how recency-based ad targeting can significantly improve ROAS and campaign effectiveness.
Viant’s white paper examines the key spending and lifestyle habits of the U.S.’s four biggest auto shopping segments, and how digital disruption is impacting the auto industry.
Viant's guide provides an in-depth look at how ACR technology works, what kind of measurement advertisers can expect, and best practices for selecting an ACR partner.
Viant partnered with Nielsen in this new research report to uncover key retail insights into the three highest spending consumer segments and how best to reach them.
Viant's research white paper explores the shopping behavior and lifestyle habits of consumers at three top national department stores: Nordstrom, Macy's, and Kohl's.
Viant partnered with Millward Brown to produce a research report examining the shopping and media consumption habits of Hispanic Americans.
Viant's research white paper explores the timely relevance of the "Pareto Principle" within the Department Store, Casual Dining and Quick Service Restaurant verticals.